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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    How Science Turns Data Into Knowledge

    Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Visualization Capstone

    Skills you'll gain: Data Visualization Software, Data Literacy, Storyboarding, Statistical Visualization, Data Storytelling, Data Manipulation, Data Presentation, Ggplot2, Statistical Reporting, Dashboard, Data Synthesis, Data Analysis, Data Cleansing, R Programming, Tidyverse (R Package), Data Preprocessing, Data Transformation, Data Import/Export, Graphing

    5
    Rating, 5 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Regression Analysis, Predictive Modeling, Financial Forecasting, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Data-Driven Decision-Making, Statistical Analysis, Analytics, Scatter Plots, Credit Risk, Microsoft Excel, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: E-Commerce, Business-To-Consumer, Order Management Systems, Digital Transformation, Digital Content, Customer experience improvement, Project Implementation, Online Advertising, Product Assortment, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, Payment Systems, Scalability, Case Studies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    A quick tour on Big Data and Business Intelligence

    Skills you'll gain: NoSQL, Apache Hadoop, Apache Hive, Big Data, Database Systems, Artificial Intelligence, Databases, Distributed Computing, Data Processing, Scalability, Business Intelligence, Data Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    R Programming and Tidyverse Capstone Project

    Skills you'll gain: R Programming, Rmarkdown, Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Data Analysis, Data Visualization Software, Data Science, Data Manipulation, Data Storytelling, Statistical Analysis, Data Cleansing, Data Integration, Data Transformation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Laboratory Research, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Quantitative Research, Informatics, Biology, Data Collection

    3.6
    Rating, 3.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Hands-on Data Centric Visual AI

    Skills you'll gain: Data Quality, Data Cleansing, Computer Vision, Visualization (Computer Graphics), Data Preprocessing, Deep Learning, Image Analysis, Convolutional Neural Networks, Model Evaluation, Data Manipulation, Applied Machine Learning, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • How Science Turns Data Into Knowledge: University of Michigan
  • Data Visualization Capstone: Johns Hopkins University
  • Linear Regression & Predictive Modeling with SPSS: EDUCBA
  • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
  • 農企業管理學 (Agribusiness Management): National Taiwan University
  • A quick tour on Big Data and Business Intelligence: Università di Napoli Federico II
  • R Programming and Tidyverse Capstone Project: University of Colorado Boulder
  • Business Strategy and Value Creation In Action: Northeastern University
  • From Data to Decisions: Making Predictions with AI: Vanderbilt University
  • Researcher's guide to RNA sequencing data: Fred Hutchinson Cancer Center

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