• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Goldman Sachs

    Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Business Strategy, Market Opportunities, B2B Sales, Price Negotiation, Consumer Behaviour, Customer Insights, Market Analysis, Business-To-Consumer

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña infografías con Prezi

    Skills you'll gain: Infographics, Data Visualization, Graphic and Visual Design, Graphic Design, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Python Course for Data Analysis - Become Data Analyst

    Skills you'll gain: Scatter Plots, Jupyter, Programming Principles, Histogram

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Analyzing Billing Data with BigQuery

    Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Discovering BI: From Warehousing to Interactive Dashboards

    Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    تصميم عروض تقديمية للمبيعات من خلال موقع Canva

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Metadata Management, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Analytics, Cloud Storage, Data Integration, Data Storage Technologies, Applied Machine Learning, Cloud Computing Architecture, Data Processing, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • B

    Board Infinity

    Learn About Cohere SDKs and APIs

    Skills you'll gain: Natural Language Processing, LLM Application, Generative AI, Text Mining, Performance Tuning, Cloud API, Application Development, Application Programming Interface (API), Artificial Intelligence, Systems Integration, Responsible AI, Data Ethics, Internet Of Things, Analysis, Big Data, Analytics, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Cinematography, Music

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Linux Tools for Text Processing

    Skills you'll gain: Linux Commands, Linux, Unix Commands, Linux Administration, Data Processing, Text Mining, Command-Line Interface, Data Manipulation, Unix, Scripting, Automation, File Management

    Beginner · Course · 1 - 3 Months

  • U

    University of Glasgow

    Data-Driven Leadership Skills Course 3: Data-Driven Leaders

    Skills you'll gain: Data Literacy, Business Transformation, Data-Driven Decision-Making, Strategic Leadership, Leadership, Leadership Development, Leadership and Management, Organizational Change, Big Data, Data Management, Analytical Skills, Decision Making, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Advertising, Branding

    Beginner · Guided Project · Less Than 2 Hours

1…348349350…468

In summary, here are 10 of our most popular marketing analytics courses

  • Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  : Goldman Sachs
  • Diseña infografías con Prezi: Coursera
  • Python Course for Data Analysis - Become Data Analyst: Packt
  • Analyzing Billing Data with BigQuery: Google Cloud
  • Discovering BI: From Warehousing to Interactive Dashboards: Coursera
  • تصميم عروض تقديمية للمبيعات من خلال موقع Canva: Coursera
  • Créer des lacs de données et des entrepôts de données sur Google Cloud: Google Cloud
  • Learn About Cohere SDKs and APIs: Board Infinity
  • YouTube Production: Video Fundamentals: Coursera
  • Linux Tools for Text Processing: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok