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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Designing the Future of Work

      Skills you'll gain: Design Thinking, Business Transformation, Strategic Thinking, Automation, Digital Transformation, Human Centered Design, Emerging Technologies, Adaptability, Innovation, Service Design, Forecasting, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      301 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Negotiation Strategies and Styles

      Skills you'll gain: Negotiation, Strategic Decision-Making, Cultural Diversity, Strategic Thinking, Intercultural Competence, Decision Making, Communication Strategies, Conflict Management, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Strategy I: How The Global Economy Works

      Skills you'll gain: Intercultural Competence, International Relations, Business Strategy, World History, Business, Cultural Diversity, Political Sciences, Organizational Strategy, Economics, Regulation and Legal Compliance

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Fundraising and Development Foundations

      Skills you'll gain: Fundraising, Grant Writing, Prospecting and Qualification, Philanthropy, Proposal Writing, Campaign Management, Business Writing, Ethical Standards And Conduct, Relationship Management, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Coordinating, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Resource Allocation, Emotional Intelligence, Project Planning, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Project Schedules, Project Scoping, Scaled Agile Framework, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      939 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Patent Law

      Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Law, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      285 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Data for Business Analysts Using Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      195 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Introduction to Household Water Treatment and Safe Storage

      Skills you'll gain: Sanitation, Water Resources, Public Health, Emergency Response, Program Evaluation, Health Policy, Environmental Monitoring, Infectious Diseases, Governance, Microbiology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Management, Persona Development, Digital Media Strategy, Marketing, Content Marketing, Marketing Strategies, Facebook, Instagram, Goal Setting, Key Performance Indicators (KPIs), Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      840 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University at Buffalo

      Improving Leadership & Governance in Nonprofit Organizations

      Skills you'll gain: Governance, Peer Review, Consulting, Non-Profit Accounting, Performance Measurement, Meeting Facilitation, Leadership and Management, Organizational Strategy, Strategic Leadership, Report Writing, Organizational Effectiveness, Leadership, Performance Analysis, Performance Management, Organizational Change, Philanthropy, Change Management, Resource Management, Public Administration, Management Reporting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      251 reviews

      Beginner · Specialization · 3 - 6 Months

    Pricing Strategy learners also search

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    1…363738…215

    In summary, here are 10 of our most popular pricing strategy courses

    • Designing the Future of Work: UNSW Sydney (The University of New South Wales)
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Negotiation Strategies and Styles : Tecnológico de Monterrey
    • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
    • Fundraising and Development Foundations: University of California, Davis
    • Gestión de Proyectos: Tecnológico de Monterrey
    • Patent Law: University of Pennsylvania
    • Data for Business Analysts Using Microsoft Excel: Microsoft
    • Marketing analytics: Know your customers: Macquarie University
    • Introduction to Household Water Treatment and Safe Storage: École Polytechnique Fédérale de Lausanne

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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