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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Discovering BI: From Warehousing to Interactive Dashboards

    Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    تحليل البيانات الاستكشافية

    Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Integrate Search in Applications using Vertex AI Agent Builder

    Skills you'll gain: Web Analytics and SEO, Generative AI Agents, Google Cloud Platform, Enterprise Application Management, Data Compilation, Analytics, Data Store, Frontend Integration, System Configuration

    Beginner · Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    데이터 과학자의 도구 상자

    Skills you'll gain: Rmarkdown, Data Science, R (Software), GitHub, Data Literacy, Version Control, Data Analysis, Big Data, R Programming, Git (Version Control System), Statistical Programming, Data Quality, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear videos de sitios web con Canva

    Skills you'll gain: Video Production, Canva (Software), Product Demonstration, Web Content, Marketing Materials, Presentations, Content Creation, Team Oriented, Color Theory, Web Design, Graphic Design

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • U

    Universidades Anáhuac

    Introducción a R

    Skills you'll gain: Ggplot2, Data Visualization, R Programming, Data Presentation, Statistical Programming, Data Analysis, Scripting Languages, Data Manipulation, Software Installation, Automation, Integrated Development Environments

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Configurer et modifier le paiement dans Facebook Ad Manager

    Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    Agiles Arbeiten trifft auf Design Thinking

    Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analyzing Billing Data with BigQuery

    Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    معرفة اهتمامات الجمهور عبر رؤى الجمهور على فيسبوك

    Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Discovering BI: From Warehousing to Interactive Dashboards: Coursera
  • تحليل البيانات الاستكشافية: Johns Hopkins University
  • Integrate Search in Applications using Vertex AI Agent Builder: Google Cloud
  • 데이터 과학자의 도구 상자: Johns Hopkins University
  • Crear videos de sitios web con Canva: Coursera
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Introducción a R: Universidades Anáhuac
  • Configurer et modifier le paiement dans Facebook Ad Manager: Coursera
  • Agiles Arbeiten trifft auf Design Thinking: University of Virginia
  • Analyzing Billing Data with BigQuery: Google Cloud

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