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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Digital Media and Strategic Planning in Technology Markets

      Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Business Modeling, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Innovation, Product Development, Video Production

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      إختيار الهدف المثالي للحملات الإعلانية على Facebook

      Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Paid media, Target Audience, Drive Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción al Marketing de Redes Sociales con Visme

      Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Content Creation, Graphic Design, Marketing Design

      4.3
      Rating, 4.3 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      مبادئ الإعلام والتسويق الرقمي

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Electronic Media, Customer Engagement, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Search Engine Marketing, Mobile Banking, Multimedia

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction au CRM avec HubSpot

      Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Prepare for the Meta Marketing Science Certification Exam

      Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Project Network

      ManyChat for Beginners: Automate Instagram Lead Generation

      Skills you'll gain: Instagram, Email Marketing, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Utilize CareerBuilder to Find Employment

      Skills you'll gain: Applicant Tracking Systems, Recruitment, Job Analysis, User Accounts, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Fundamentals of Customer Acquisition Management

      Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Brand Strategy, Customer experience strategy (CX), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crea Diseños de Marketing en Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Animations, Photo Editing, Marketing Design, Social Media Content, Graphic Design, Editing, Digital Design, Design Elements And Principles, Graphic and Visual Design, Social Media Marketing, Typography, Writing and Editing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Using Microsoft Copilot to Understand Your Customer

      Skills you'll gain: Customer Insights, Customer Analysis, Microsoft Copilot, Persona Development, Marketing Analytics, Marketing, Search Engine Marketing, Search Engine Optimization, Generative AI Agents, Report Writing, Social Media Marketing, Data Import/Export

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      農企業管理學 (Agribusiness Management)

      Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular advertising courses

    • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
    • إختيار الهدف المثالي للحملات الإعلانية على Facebook: Coursera Project Network
    • Introducción al Marketing de Redes Sociales con Visme: Coursera Project Network
    • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
    • Introduction au CRM avec HubSpot: Coursera Project Network
    • Prepare for the Meta Marketing Science Certification Exam: Meta
    • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera Project Network
    • Utilize CareerBuilder to Find Employment: Coursera Project Network
    • Fundamentals of Customer Acquisition Management: Coursera Instructor Network
    • Crea Diseños de Marketing en Redes Sociales con Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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