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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Verbal Communication Skills, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, LinkedIn, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    ·
    375 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Analytics Engineering Workflows with dbt

    Skills you'll gain: Data Quality, SQL, YAML, Data Pipelines, Data Validation, Data Mart, CI/CD, Data Modeling, Data Transformation, Version Control, Git (Version Control System), Technical Documentation, Maintainability, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Make.com, Generative AI, Digital Content, Marketing Strategies, ChatGPT, Digital Marketing, Social Media Management, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Statistical Analysis, Data Preprocessing, Data Structures, Data Cleansing, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Marketing Communications, Branding, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Risk Modeling, Inventory Management System, Analytics, Advanced Analytics, Supply Chain Management, Business Analytics, Machine Learning, Business

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Statistical Methods, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Classification Algorithms, Probability & Statistics, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    323 reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Trend Analysis, Data Management, Contract Management, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Increase Engagement to your Instagram Business Profile : Coursera
  • Analytics Engineering Workflows with dbt: Edureka
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • Medindo o Marketing Digital: Fundação Instituto de Administração
  • Data Analytics Engineering: Probability & Techniques: Northeastern University
  • Marketing Communications: Intro to Consumer Behavior: University of Arizona
  • Apply Machine Learning for Predictive Business Analytics: EDUCBA
  • Email Marketing Metrics & Drafts: Coursera
  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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