Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Web Analytics and SEO, Data Storytelling, Analytics, Statistical Methods, Statistical Analysis, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
Beginner · Course · 3 - 6 Months

Skills you'll gain: Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Text Mining, Artificial Neural Networks, Natural Language Processing, Classification Algorithms, Deep Learning, Applied Machine Learning, Network Architecture, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Presentation, Data Visualization Software, User Experience Design, Multimedia, Statistical Visualization, Data Analysis, Information Architecture, Design Elements And Principles
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Regulatory Compliance, Innovation, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Sales Presentations, Business Valuation, Fundraising
Build toward a degree
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: No-Code Development, Model Deployment, Applied Machine Learning, MLOps (Machine Learning Operations), Machine Learning, Return On Investment, Model Evaluation, Analytics, Performance Measurement, Business Metrics, Responsible AI, Cloud Computing, Big Data, Scalability, Workflow Management, Continuous Improvement Process, Business Continuity, Auditing, Performance Tuning, Application Programming Interface (API)
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Rmarkdown, Data Science, Version Control, R (Software), Big Data, R Programming, Data Visualization Software, General Science and Research, GitHub, Statistical Programming, Git (Version Control System), Data Analysis, Exploratory Data Analysis, Integrated Development Environments, Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization Software, Data Wrangling, Data Manipulation, Google Cloud Platform, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis, Sampling (Statistics), Course Development
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Import/Export, Extract, Transform, Load, Google Cloud Platform, Data Warehousing, Big Data, Database Design, Data Analysis
Beginner · Project · Less Than 2 Hours
Johns Hopkins University
Skills you'll gain: Health Policy, Data Presentation, Data Quality, Data Literacy, Data Visualization, Public Health, Health Equity, Health Care, Policy Development, Data Strategy, Public Health and Disease Prevention, Health Information Management, Policy Analysis, Data-Driven Decision-Making, Data Collection, Data Analysis, Data Management
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Business Development, Fundraising and Crowdsourcing, Finance, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management
Beginner · Course · 1 - 3 Months