• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Business Analytics, Trend Analysis, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Data Presentation, Predictive Modeling, Innovation, Learning Styles, Leadership, Computer Vision, Communication

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Midjourney Style Guide: AI Art Prompts for Creatives

    Skills you'll gain: Prompt Engineering, Color Theory, Style Guides, Generative AI, Creativity, ChatGPT, Aesthetics, Art History, Design Elements And Principles, Image Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu de sensibilisation pour Instagram sur Canva

    Skills you'll gain: Canva (Software), Instagram, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Impact, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Data Analysis with the FraudFinder Workshop

    Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Jupyter, Data Analysis, Data Preprocessing, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation d’entreprise avec Piktochart

    Skills you'll gain: Presentations, Sales Presentation, User Accounts, Account Management, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    SEO Case Study: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Community: Build and Engage

    Skills you'll gain: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Datenanalyse verwalten

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced AWS Architecture, Scaling & Automation

    Skills you'll gain: Containerization, Docker (Software), Cloud Computing Architecture, Microservices, Amazon Redshift, Analytics, Cloud Infrastructure, Software Architecture, Systems Architecture, Redis, Event-Driven Programming

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Mural para principiantes

    Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Machine Learning in Python: Analyze & Apply

    Skills you'll gain: Matplotlib, NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Machine Learning Algorithms, Text Mining, Data Manipulation, Unsupervised Learning, Model Evaluation, Data Preprocessing, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Big Data with Hadoop: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data Wrangling, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Business Analytics, Data Manipulation, Data Transformation, Query Languages, Debugging, Demography

    Mixed · Course · 1 - 4 Weeks

1…415416417…465

In summary, here are 10 of our most popular marketing analytics courses

  • ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica: Real Madrid Graduate School Universidad Europea
  • Midjourney Style Guide: AI Art Prompts for Creatives: Skillshare
  • Créer du contenu de sensibilisation pour Instagram sur Canva: Coursera
  • Data Analysis with the FraudFinder Workshop: Google Cloud
  • Créer une présentation d’entreprise avec Piktochart: Coursera
  • SEO Case Study: Analyze, Optimize & Grow: EDUCBA
  • Instagram Community: Build and Engage: Coursera
  • Datenanalyse verwalten: Johns Hopkins University
  • Advanced AWS Architecture, Scaling & Automation: Packt
  • Mural para principiantes: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok