• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea un Storyboard en Canva

    Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Collaborative Software, Graphic and Visual Design, Team Oriented, Content Creation, Organizational Skills, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear plantillas para vender utilizando Canva

    Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo escribir resumen creativo para proyectos en Mailchimp

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Presentation, Data Visualization Software, User Experience Design, Multimedia, Statistical Visualization, Data Analysis, Information Architecture, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Creating dynamic SQL derived tables with LookML and Liquid

    Skills you'll gain: Data Manipulation, Looker (Software), Data Analysis, SQL, Database Development, Query Languages, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • P

    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Securing APIs with Apigee X

    Skills you'll gain: OAuth, API Gateway, Application Programming Interface (API), Authentications, Secure Coding, Authorization (Computing), Debugging, Data Access, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Regulatory Compliance, Innovation, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Sales Presentations, Business Valuation, Fundraising

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Configuring MongoDB Atlas with BigQuery Dataflow Templates

    Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • L

    Logical Operations

    Crystal Reports: Report Fundamentals

    Skills you'll gain: Business Reporting, Microsoft Access, Report Writing, Microsoft Excel, Data Presentation, Business Intelligence Software, SAP Applications, Data Analysis Software, Business Intelligence, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages

    Beginner · Course · 1 - 4 Weeks

1…426427428…464

In summary, here are 10 of our most popular marketing analytics courses

  • Crea un Storyboard en Canva: Coursera
  • Prompt Engineering For New Professionals: Alex Genadinik
  • Cómo crear plantillas para vender utilizando Canva: Coursera
  • Cómo escribir resumen creativo para proyectos en Mailchimp: Coursera
  • Visualización de datos efectiva: Universidades Anáhuac
  • Creating dynamic SQL derived tables with LookML and Liquid: Google Cloud
  • Hadoop and Spark Fundamentals: Unit 2: Pearson
  • Securing APIs with Apigee X: Google Cloud
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Configuring MongoDB Atlas with BigQuery Dataflow Templates: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok