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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Technical Product Management, Value Propositions, Product Strategy, Product Management, Strategic Marketing, New Product Development, Storytelling, Product Knowledge, Marketing Planning, Product Promotion, Market Share, Product Improvement, Brand Strategy, User Feedback, Strategic Partnership, Market Analysis, Communication Strategies, Customer Analysis

    Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    Gender Analytics: Gender Equity through Inclusive Design

    Skills you'll gain: Human Centered Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Storytelling, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    629 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Marketing Planning, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Typography, Brand Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Excel Advanced Functions and Analytics

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Visualization, Dashboard, Forecasting, Predictive Modeling, Data Analysis, Data Validation, Data Entry, Financial Modeling, Data Management, Data Integrity, Data Security

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Aptly

    Mastering Prompting Skills for Social Media Marketing

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, Ideation, Customer Insights, Social Media Marketing, AI Personalization, Copywriting, Brainstorming, Social Media Content, Content Marketing, Content Creation, Target Audience, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • W

    Whizlabs

    AWS: Analytics and Application Integration

    Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Event-Driven Programming, Business Intelligence, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Gen AI for Fraud Detection Analytics

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), AI Enablement, Recurrent Neural Networks (RNNs), Data Preprocessing, Model Evaluation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Data Analysis, Customer Insights, Dashboard, Target Audience, Campaign Management, Customer Retention, E-Commerce

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Microsoft Fabric Analytics Engineer: DP-600 Exam Prep

    Skills you'll gain: Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Azure, Real Time Data, Query Languages, Power BI, Data Warehousing, Dataflow, SQL, Apache Spark, Data Pipelines, Data Governance, Business Analytics, Data Management, Data Science, Workflow Management, Security Engineering, Artificial Intelligence and Machine Learning (AI/ML), Warehouse Management, Application Deployment

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Preprocessing, Workflow Management, Data Literacy, Project Schedules, Data Visualization, Scheduling, Data Analysis Expressions (DAX), Automation, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Product Marketing and Go-to-Market Strategy: John Wiley & Sons
  • Gender Analytics: Gender Equity through Inclusive Design: University of Toronto
  • Marketing Material Design in Canva: Coursera
  • Digital Marketing Strategies: Analyze & Apply: EDUCBA
  • Master Excel Advanced Functions and Analytics: EDUCBA
  • Mastering Prompting Skills for Social Media Marketing: Aptly
  • AWS: Analytics and Application Integration: Whizlabs
  • Gen AI for Fraud Detection Analytics: Edureka
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS
  • Microsoft Fabric Analytics Engineer: DP-600 Exam Prep: Edureka

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Social Media Marketing (9)
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