• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Strategy Course Catalog

    • C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design

      4.1
      Rating, 4.1 out of 5 stars
      ·
      334 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Persona Development, Digital Media Strategy, Content Marketing, Marketing, Smart Goals, Marketing Strategies, Facebook, Instagram, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Proceedings, Legal Research, Legal Writing, Policy Analysis, Case Studies, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 1: Developing the Opportunity

      Skills you'll gain: Entrepreneurship, Market Opportunities, Product Development, Ideation, Target Market, New Product Development, Competitive Analysis, Innovation, Business Planning, Strategic Thinking, Business Analysis, Analysis, Business Development, Needs Assessment, Customer Insights, Planning, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      HTML and CSS in depth

      Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Web Design and Development, Semantic Web, Hypertext Markup Language (HTML), Browser Compatibility, Web Content Accessibility Guidelines, User Interface (UI), Software Testing, Development Testing, Data Validation, Javascript, Animations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      L

      LearnQuest

      Fundamentals of B2B Selling in Tech

      Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Leadership: Impactful Feedback in a Hybrid World

      Skills you'll gain: Constructive Feedback, Team Performance Management, Tactfulness, Performance Management, Active Listening, Employee Performance Management, Professional Development, Trustworthiness, Rapport Building, Time Management, People Development, Leadership Development

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      CompTIA Security+ Certification

      Skills you'll gain: Incident Response, Vulnerability Management, Cybersecurity, Computer Security Incident Management, Cyber Threat Intelligence, Security Controls, Threat Management, Business Risk Management, Cyber Attacks, Cyber Operations, Threat Detection, Cloud Security, Risk Management, Cyber Governance, Security Strategy, Security Awareness, Vulnerability, Governance Risk Management and Compliance, Vulnerability Scanning, Vulnerability Assessments

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      AI in Law: Research, Risk, and Legal Drafting

      Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Responsible AI, Data Ethics, Legal Research, Compliance Management, Law, Regulation, and Compliance, Document Management, Generative AI, Litigation Support, Mediation, Anthropic Claude, Case Law, Litigation and Civil Justice, Contract Review, ChatGPT, Ethical Standards And Conduct, Artificial Intelligence, Risk Management

      4.1
      Rating, 4.1 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica del Perú

      Estrategia de Identidad de una Marca

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Interactivity with JavaScript

      Skills you'll gain: Javascript, Interactive Design, HTML and CSS, Web Design and Development, Web Content Accessibility Guidelines, Event-Driven Programming, Web Applications, User Interface (UI), Web Development, Data Structures, Programming Principles, Debugging, Data Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Intermediate · Course · 1 - 4 Weeks

    Content Strategy learners also search

    Content Marketing
    Marketing Strategy
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    1…505152…382

    In summary, here are 10 of our most popular content strategy courses

    • How to Optimize Your Instagram Account : Coursera Project Network
    • Introducción al marketing en redes sociales: Meta
    • A Law Student's Toolkit: Yale University
    • Entrepreneurship 1: Developing the Opportunity: University of Pennsylvania
    • HTML and CSS in depth: Meta
    • Fundamentals of B2B Selling in Tech: LearnQuest
    • Leadership: Impactful Feedback in a Hybrid World: Skillshare
    • CompTIA Security+ Certification: LearnKartS
    • AI in Law: Research, Risk, and Legal Drafting: Coursera Instructor Network
    • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok