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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Social Media Analytics, Digital Transformation, Marketing Analytics, Marketing Strategies, Branding, Business Transformation, Brand Strategy, Digital Communications, Marketing Automation, Communication, Consumer Behaviour, Business Strategy, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Visual Storytelling, Marketing, Multimedia, Driving engagement, Graphic Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Target Audience, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Content Strategy, Social Media Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    268 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Advanced Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Model Training, Forecasting, Machine Learning Methods, Random Forest Algorithm, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Ads & Video Marketing - 2026

    Skills you'll gain: Google Ads, Advertising, Advertising Sales, Online Advertising, Growth Strategies, Advertising Campaigns, Video Production, Copywriting, Performance marketing, Digital Advertising, Promotional Strategies, Campaign Management, Drive Engagement, Target Audience, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    334 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Quality, grep, Business Reporting, Data Validation, Data Capture, Campaign Planning, Event Monitoring, Marketing Channel

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Search Engine Marketing, Writing and Editing, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Literacy, Dashboard Creation, Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Cloud Security, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    914 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Control Panels, Automation, Test Automation, Process Design, User Provisioning, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Extensible Languages and XML, Decision Intelligence, Artificial Intelligence, Operational Analysis, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    625 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Transformation with Data Analytics Projects

    Skills you'll gain: Digital Transformation, Agile Project Management, Business Transformation, Agile Methodology, Leadership, Culture Transformation, Case Studies, Business Leadership, Leadership Development, Analytics, Organizational Change, Process Development, Innovation, Business Architecture, Organizational Development, Business Analytics, Data-Driven Decision-Making, Lean Methodologies, Business Strategy, Competitive Analysis

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

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