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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • U

      University of Michigan

      Dentistry 101

      Skills you'll gain: Dentistry, Oral and Dental Care, Dental Procedures, Public Health, Oral Health, Primary Care, Health Care, Surgery, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      375 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analyst Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Professional Development, Data Analysis, Recruitment, Relationship Building, Presentations, Talent Recruitment, Analytics, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      641 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Shortest Paths Revisited, NP-Complete Problems and What To Do About Them

      Skills you'll gain: Algorithms, Graph Theory, Theoretical Computer Science, Computational Thinking, Data Structures, Operations Research, Design Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      823 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

      Skills you'll gain: Presentations, Public Speaking, Microsoft PowerPoint, Verbal Communication Skills, Communication, Storytelling, Constructive Feedback, Concision, Drive Engagement, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Visualization & Dashboarding with R

      Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Spatial Data Analysis, Data Visualization, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Data Literacy, Data Manipulation, Plotly, Storyboarding, Data Storytelling, Heat Maps

      4.8
      Rating, 4.8 out of 5 stars
      ·
      429 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Principles of fMRI 1

      Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Data Analysis, Research Design, Image Analysis, Neurology, Science and Research, Statistical Analysis, Statistical Modeling, Data Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      838 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Introducción a Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Six Sigma Methodology, Lean Methodologies, Statistical Process Controls, Quality Improvement, Process Improvement, Process Analysis, Continuous Improvement Process, Customer Analysis, Waste Minimization, Quality Management, Return On Investment, Process Mapping, Project Management, Cost Benefit Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      607 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Shanghai Jiao Tong University

      Training and Practicing in English Public Speaking

      Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      286 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Build Better Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Data Ethics, Deep Learning, Machine Learning, Image Analysis, Artificial Neural Networks, Performance Testing, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      681 reviews

      Intermediate · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Suicide Prevention

      Skills you'll gain: Preventative Care, Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Mental Health Diseases and Disorders, Sociology, Public Health, Mental Health, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      294 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Online Advertising, Web Analytics, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Email Marketing, Search Engine Optimization, Content Performance Analysis, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…555657…309

    In summary, here are 10 of our most popular market research courses

    • Dentistry 101: University of Michigan
    • Data Analyst Career Guide and Interview Preparation: IBM
    • Shortest Paths Revisited, NP-Complete Problems and What To Do About Them: Stanford University
    • Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides: University of Washington
    • Data Visualization & Dashboarding with R: Johns Hopkins University
    • Principles of fMRI 1: Johns Hopkins University
    • Introducción a Lean Six Sigma: Tecnológico de Monterrey
    • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University
    • Build Better Generative Adversarial Networks (GANs): DeepLearning.AI
    • Suicide Prevention: Wesleyan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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