What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

University of California San Diego
Hadoop Platform and Application Framework
Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, PySpark, Data Processing, Distributed Computing, Performance Tuning, Scalability
4
Rating, 4 out of 5 stars
3.3K reviews
Mixed · Course · 1 - 3 Months
Coursera Project Network
ChatGPT for Beginners: Save time with Microsoft Excel
Skills you'll gain: Microsoft Excel, ChatGPT, Excel Formulas, Text Mining, Data Cleansing, Data Manipulation, Spreadsheet Software, Unstructured Data, Generative AI, Data Analysis, Natural Language Processing
4.7
Rating, 4.7 out of 5 stars
290 reviews
Intermediate · Guided Project · Less Than 2 Hours
Fractal Analytics
Python for Data Science
Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Visualization, Data Presentation, Statistical Methods, Statistical Analysis, Probability & Statistics, Pandas (Python Package), Data Analysis, Jupyter, Data Processing, Data Manipulation, Data Science, Data Transformation, Data Cleansing, Python Programming, Matplotlib
4.1
Rating, 4.1 out of 5 stars
44 reviews
Beginner · Course · 1 - 3 Months
Google Cloud
Analyzing and Visualizing Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Storytelling, Data Manipulation, Data Import/Export
4.7
Rating, 4.7 out of 5 stars
354 reviews
Beginner · Course · 1 - 3 Months
Google
Google データアナリティクス
Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Data Visualization Software, Data Validation, Dashboard, Ggplot2, Interviewing Skills, Data Access, Spreadsheet Software, Data Analysis, Tableau Software, Excel Formulas, Data Manipulation
4.7
Rating, 4.7 out of 5 stars
606 reviews
Beginner · Professional Certificate · 3 - 6 Months
SAS
Getting Started with SAS Visual Analytics
Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Visualization Software, Virtual Environment, Data Manipulation, Statistical Reporting, Business Analysis, Statistical Programming
4.7
Rating, 4.7 out of 5 stars
879 reviews
Beginner · Course · 1 - 4 Weeks
IBM
Generative AI: Enhance your Data Analytics Career
Skills you'll gain: Generative AI, Data Storytelling, Analytics, Data Analysis, Interactive Data Visualization, Dashboard, ChatGPT, Artificial Intelligence, Data Ethics, Data Visualization Software, SQL, Python Programming, Query Languages
4.6
Rating, 4.6 out of 5 stars
109 reviews
Intermediate · Course · 1 - 4 Weeks
Meta
Prepare for the Meta Marketing Science Certification Exam
Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Statistical Methods, Verification And Validation, Digital Marketing
4.4
Rating, 4.4 out of 5 stars
8 reviews
Intermediate · Course · 1 - 4 Weeks
Fractal Analytics
Data Storytelling
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Analysis, Ethical Standards And Conduct, Design Elements And Principles
4.7
Rating, 4.7 out of 5 stars
104 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Building Batch Data Pipelines on Google Cloud
Skills you'll gain: Data Pipelines, Extract, Transform, Load, Google Cloud Platform, Data Integration, Data Processing, Apache Hadoop, Apache Spark, Big Data, Data Transformation, Cloud Computing, Cloud Services
4.5
Rating, 4.5 out of 5 stars
1.7K reviews
Intermediate · Course · 1 - 3 Months
California Institute of the Arts
Web Design: Wireframes to Prototypes
Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Typography, Peer Review
4.8
Rating, 4.8 out of 5 stars
859 reviews
Intermediate · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Advanced Competitive Strategy
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis
4.7
Rating, 4.7 out of 5 stars
871 reviews
Mixed · Course · 1 - 3 Months