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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Technology Strategy: Creative Destruction

      Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Technical Management, Business Transformation, Organizational Strategy, Business Strategy, Market Dynamics, Emerging Technologies, Competitive Analysis, Network Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Advanced Manufacturing Enterprise

      Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Enterprise Resource Planning, Material Requirements Planning, Production Management, Data Integration, Business Process Management, Digital Transformation, Data Security, Internet Of Things, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      637 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      New York University

      Fundamentals of Machine Learning in Finance

      Skills you'll gain: Supervised Learning, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Machine Learning Algorithms, Decision Tree Learning, Machine Learning, Predictive Modeling, Financial Trading, Financial Market, Reinforcement Learning, Scikit Learn (Machine Learning Library), Correlation Analysis, Exploratory Data Analysis, Portfolio Management, Python Programming, Artificial Neural Networks, Jupyter

      3.7
      Rating, 3.7 out of 5 stars
      ·
      338 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Impact from Digital Transformation: Full course

      Skills you'll gain: Digital Transformation, Business Transformation, Corporate Strategy, Business Strategy, Organizational Change, Technology Strategies, Predictive Modeling, Emerging Technologies, Innovation, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Palermo

      Plan de Negocios

      Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Revenue Forecasting, Competitive Analysis, Project Risk Management, Financial Analysis, Business Modeling, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      136 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Mastering User Centric Design with Generative AI

      Skills you'll gain: User Research, Human Centered Design, Ideation, User Experience Design, Design Thinking, Generative AI, Prototyping, Brainstorming, Data Ethics, Data Synthesis, ChatGPT, User Experience, Artificial Intelligence, User Centered Design, Innovation, Usability Testing, Prompt Engineering, Interactive Learning, AI Personalization, Information Privacy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      73 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Microsoft

      Requirements Gathering in Business Analysis

      Skills you'll gain: User Story, Business Requirements, Requirements Analysis, Requirements Elicitation, Business Analysis, User Requirements Documents, Gap Analysis, Business Systems Analysis, Functional Specification, Business Process Modeling, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Data Ethics, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Business Leadership, Critical Thinking, Generative AI, Artificial Intelligence, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Data Strategy, Information Privacy, Business Transformation, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      147 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Discounted Cash Flow Modeling

      Skills you'll gain: Financial Forecasting, Business Valuation, Equities, Financial Modeling, Financial Analysis, Finance, Cash Flows, Capital Markets

      4.3
      Rating, 4.3 out of 5 stars
      ·
      748 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Institute for the Future

      Simulation Skills: This is Your Brain on the Future

      Skills you'll gain: Visionary, Strategic Thinking, Creative Thinking, Simulations, Virtual Reality, Empathy, Personal Development, Innovation, Adaptability, Self-Awareness, Decision Making, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      414 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Buenas Prácticas en Libre Competencia

      Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Compliance Auditing, Competitive Analysis, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions, Business Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      490 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Estrategia y Planificación de Marketing

      Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
    • Advanced Manufacturing Enterprise: University at Buffalo
    • Fundamentals of Machine Learning in Finance: New York University
    • Impact from Digital Transformation: Full course: EIT Digital
    • Plan de Negocios: Universidad de Palermo
    • Mastering User Centric Design with Generative AI: Fractal Analytics
    • Requirements Gathering in Business Analysis: Microsoft
    • Leadership Strategies for AI and Generative AI: Fractal Analytics
    • Discounted Cash Flow Modeling: Coursera Project Network
    • Simulation Skills: This is Your Brain on the Future: Institute for the Future

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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