• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      Q

      Qualcomm Academy

      5G for Everyone

      Skills you'll gain: Wireless Networks, Telecommunications, Emerging Technologies, Internet Of Things, General Networking, Digital Communications, Network Infrastructure, Data Security, Virtualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      678 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essentials of Entrepreneurship: Thinking & Action

      Skills you'll gain: Feasibility Studies, Entrepreneurship, Risk Management, Business Planning, Market Opportunities, New Business Development, Business Strategies, Business Development, Business Management, Innovation, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Estrategias de Negociación

      Skills you'll gain: Overcoming Objections, Negotiation, Closing (Sales), Active Listening, Conflict Management, Personal Development, Interpersonal Communications, Communication Strategies, Strategic Sourcing, Communication, Overcoming Obstacles, Emotional Intelligence, Leadership, Cultural Diversity, Business Communication, Relationship Building, Persuasive Communication, Cultural Sensitivity, Customer Analysis, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Negotiation Fundamentals

      Skills you'll gain: Negotiation, Verbal Communication Skills, Active Listening, Communication, Interpersonal Communications, Conflict Management, Relationship Building, Persuasive Communication, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Emory University

      Finance for Non-Financial Managers

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Income Statement, Balance Sheet, Finance, Financial Modeling, Financial Management, Accounting, Microsoft Excel, Working Capital, Investment Management, Risk Management, Capital Budgeting, Cost Management, Return On Investment, Cash Flows, Decision Making, Asset Management, Business Valuation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      442 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Cross-Channel Marketing, Personalized Service, Data Ethics, Marketing Analytics, Content Marketing, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Digital Marketing, Marketing Automation, AI Personalization, Content Creation, Content Strategy, Emerging Technologies, Advertising, Market Research, Data Collection, Social Media, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design

      Skills you'll gain: Digital Transformation, Product Design, Manufacturing Operations, Market Dynamics, Production Process, Data-Driven Decision-Making, Supply Chain Management, Quality Improvement, Automation, Digital Design, Safety and Security, Operational Efficiency, Internet Of Things, Cybersecurity, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing the Organization

      Skills you'll gain: Organizational Leadership, Leadership and Management, Business Ethics, Organizational Effectiveness, Decision Making, People Management, Organizational Change, Strategic Leadership, Leadership, Change Management, Influencing, Culture, Strategic Thinking, People Analytics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Keller Williams

      Keller Williams Real Estate Agent

      Skills you'll gain: Lead Generation, Real Estate Sales, Real Estate Transactions, Client Services, Communication, Sales Prospecting, Customer experience improvement, Customer Relationship Management, Sales Process, Value Propositions, Real Estate, Market Data, Calendar Management, Database Management, Customer Relationship Building, Administrative Support, Budget Management, Contract Negotiation, Goal Setting, Interpersonal Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      168 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Advanced Competitive Strategy

      Skills you'll gain: Customer Retention, Mergers & Acquisitions, Business Strategy, Growth Strategies, Strategic Marketing, Business Development, Market Dynamics, Competitive Analysis, Price Negotiation, Business Economics, Consumer Behaviour, Business Modeling, Market Analysis, Regulatory Compliance, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      878 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      UX / UI: Fundamentos para o design de interface

      Skills you'll gain: User Interface and User Experience (UI/UX) Design, Information Architecture, Prototyping, User Experience, User Interface (UI) Design, UI/UX Research, Usability, Persona (User Experience), Wireframing, User Research, Usability Testing, Web Design, Mockups, Web Content Accessibility Guidelines, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      787 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Good with Words: Speaking and Presenting

      Skills you'll gain: Tactfulness, Persuasive Communication, Sales Presentations, Verbal Communication Skills, Public Speaking, Communication, Storytelling, Negotiation, Presentations, Cognitive flexibility, Data Storytelling, Non-Verbal Communication, Constructive Feedback, Ingenuity, Interpersonal Communications, Optimism, Enthusiasm, Empathy, Advocacy, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      319 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…575859…311

    In summary, here are 10 of our most popular marketing strategy courses

    • 5G for Everyone: Qualcomm Academy
    • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
    • Estrategias de Negociación: Universidad Nacional Autónoma de México
    • Negotiation Fundamentals: ESSEC Business School
    • Finance for Non-Financial Managers: Emory University
    • Multichannel Content Marketing: Adobe
    • Digital Manufacturing & Design: University at Buffalo
    • Managing the Organization: University of Illinois Urbana-Champaign
    • Keller Williams Real Estate Agent: Keller Williams
    • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok