• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Coursera Plus
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "brand management"

    • HEC Paris

      Entrepreneurship Strategy: From Ideation to Exit

      Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Stanford University

      Antibiotic Stewardship

      Skills you'll gain: Pharmacology, Infection Control, Hospital Medicine, Infectious Diseases, Patient Evaluation, Medication Therapy Management, Medical Prescription, Patient Safety, Microbiology, Public Health, Health Care Procedure and Regulation, Long Term Care

      4.7
      Rating, 4.7 out of 5 stars
      ·
      721 reviews

      Advanced · Course · 1 - 3 Months

    • University of Colorado System

      Agile Leadership

      Skills you'll gain: Change Management, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Resilience, Business Transformation, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Adaptability, Organizational Development, Agile Project Management, Virtual Teams, Team Leadership, Leadership, Leadership Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Duke University

      Impact Measurement & Management for the SDGs

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Performance Measurement, Stakeholder Engagement, Investment Management, Governance, Key Performance Indicators (KPIs), Benchmarking, Asset Management, Data-Driven Decision-Making, Verification And Validation, Due Diligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      615 reviews

      Mixed · Course · 1 - 3 Months

    • University of California, Irvine

      Virtual Teacher

      Skills you'll gain: Peer Review, Instructional Design, Education Software and Technology, Parent Communication, Instructional Strategies, Student Engagement, Learning Management Systems, Student Support and Services, Teaching, Course Development, Collaborative Software, Developing Training Materials, Curriculum Development, Curriculum Planning, Blended Learning, Virtual Environment, Data Management, Performance Testing, Augmented Reality, Web Content Accessibility Guidelines

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • IBM

      Hands-on Introduction to Linux Commands and Shell Scripting

      Skills you'll gain: Linux Commands, Bash (Scripting Language), Shell Script, File Management, Unix Shell, Linux, File Systems, Unix Commands, Scripting, Linux Servers, Command-Line Interface, Linux Administration, Scripting Languages, Unix, Operating Systems, Network Protocols, OS Process Management, TCP/IP, Network Administration, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      SkillUp EdTech

      Professional Scrum Master

      Skills you'll gain: User Story, Sprint Retrospectives, Sprint Planning, Backlogs, Agile Methodology, Agile Product Development, Product Management, Agile Project Management, Team Building, Product Roadmaps, Team Management, Project Closure, Product Requirements, Organizational Change, Meeting Facilitation, Team Leadership, Project Management, Employee Coaching, Stakeholder Management, Kanban Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      367 reviews

      Advanced · Specialization · 3 - 6 Months

    • ESSEC Business School

      Diversity and inclusion in the workplace

      Skills you'll gain: Diversity Awareness, Cultural Diversity, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, People Management, Psychology, Sociology, Innovation, Organizational Change, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      961 reviews

      Beginner · Course · 1 - 4 Weeks

    • Novartis

      Clinical Trials: Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Healthcare Ethics, Patient Education And Counseling, Record Keeping, Medical Science and Research, Regulatory Compliance, Document Management, Medical Privacy, Patient Safety, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      491 reviews

      Beginner · Specialization · 1 - 3 Months

    • Johns Hopkins University

      Healthcare IT Support

      Skills you'll gain: Medical Privacy, Electronic Medical Record, Telehealth, Patient Safety, Health Technology, Health Information Management, Medical Equipment and Technology, Security Awareness, Cloud Security, Personally Identifiable Information, Encryption, Help Desk Support, Desktop Support, End User Training and Support, Health Care, Technical Support and Services, Decision Support Systems, Health Care Procedure and Regulation, Clinical Data Management, Patient Education and Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Tecnológico de Monterrey

      Iniciación y Planificación de Proyectos

      Skills you'll gain: Project Scoping, Stakeholder Management, Stakeholder Engagement, Work Breakdown Structure, Project Planning, Project Management, Project Management Life Cycle, Influencing, Conflict Management, Leadership Studies, Organizational Structure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • Rice University

      Mindfulness and Well-being

      Skills you'll gain: Growth Mindedness, Stress Management, Resilience, Mindfulness, Personal Development, Self-Awareness, Compassion, Positivity, Empathy, Mental Health, Mental Concentration, Interpersonal Communications, Communication, Emotional Intelligence, Relationship Building, Behavioral Health, Cognitive flexibility, Social Justice, Persistence, Overcoming Obstacles

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    introduction to strategic brand management
    brand and product management
    1…656667…681

    In summary, here are 10 of our most popular brand management courses

    • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
    • Antibiotic Stewardship : Stanford University
    • Agile Leadership: University of Colorado System
    • Impact Measurement & Management for the SDGs: Duke University
    • Virtual Teacher: University of California, Irvine
    • Hands-on Introduction to Linux Commands and Shell Scripting: IBM
    • Professional Scrum Master: SkillUp EdTech
    • Diversity and inclusion in the workplace: ESSEC Business School
    • Clinical Trials: Good Clinical Practice: Novartis
    • Healthcare IT Support: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok