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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Virginia

      Market and Competition in Pricing Strategy

      Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      API Development on Google Cloud's Apigee API Platform

      Skills you'll gain: Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Application Deployment, Google Cloud Platform, Continuous Integration, Middleware, Application Performance Management, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      244 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Sales Management, Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      951 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, Product Planning, New Product Development, Product Improvement, Customer Engagement, Business Strategies, Internal Communications, Customer Analysis, Consumer Behaviour, Portfolio Management, Integrated Marketing Communications, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      739 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fractal Analytics

      Generative AI Essentials: A Comprehensive Introduction

      Skills you'll gain: Generative AI, ChatGPT, Prompt Engineering, Interactive Learning, AI Personalization, Artificial Intelligence, Data Ethics, Automation

      4
      Rating, 4 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Presentations, Data Cleansing, Data Visualization, Rmarkdown, Data-Driven Decision-Making, Data Validation, Data Ethics, Analytical Skills, Dashboard, Spreadsheet Software, Ggplot2, SQL, Data Visualization Software, Data Literacy, Data Collection, Sampling (Statistics), Data Analysis, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      312 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Market Research, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      716 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rice University

      Linear Regression for Business Statistics

      Skills you'll gain: Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Estimation, Data Analysis, Data Transformation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Digital Marketing, Data Ethics, Business Metrics, Return On Investment, Augmented Reality, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      409 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to R Programming for Data Science

      Skills you'll gain: Data Manipulation, Web Scraping, R Programming, Data Analysis, Data Science, Data Structures, Data Import/Export, Exploratory Data Analysis, Programming Principles, Jupyter, Integrated Development Environments

      4.5
      Rating, 4.5 out of 5 stars
      ·
      562 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Market and Competition in Pricing Strategy: University of Virginia
    • API Development on Google Cloud's Apigee API Platform: Google Cloud
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp EdTech
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Gestión de marca y producto: IE Business School
    • Generative AI Essentials: A Comprehensive Introduction: Fractal Analytics
    • Google Data Analytics: Google
    • Value Creation Through Innovation: EIT Digital
    • Marketing de Mídias Sociais do Meta: Meta
    • Linear Regression for Business Statistics: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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