Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations
Mixed · Course · 1 - 3 Months

Skills you'll gain: NoSQL, Apache Kafka, Database Design, Linux Commands, Data Warehousing, Bash (Scripting Language), Apache Hadoop, Apache Spark, MongoDB, Database Administration, Data Pipelines, SQL, IBM Cognos Analytics, Extract, Transform, Load, Jupyter, Generative AI, Professional Networking, Python Programming, Data Analysis, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Database Design, SQL, Extract, Transform, Load, IBM DB2, Data Store, Relational Databases, Jupyter, Data Architecture, Database Management Systems, Big Data, Web Scraping, Databases, MySQL, Data Integration, Data Infrastructure, Data Storage, Data Transformation, Pandas (Python Package), Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Model Evaluation, Data Modeling, SQL, Model Deployment, Data Mining, Jupyter, Databases, Data Cleansing, Business Research, Data Preprocessing, Data Science, Relational Databases, Business Analysis, Data Analysis, IBM Cloud, Data Visualization Software, R (Software), Big Data, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Cloud Deployment, Digital Transformation, Business Strategy, Competitive Analysis, Cloud Computing Architecture, Data Wrangling, Cloud Services, Business Transformation, Cloud Infrastructure, Big Data, Generative AI, Cloud Storage, Data Analysis, Responsible AI, Cloud Computing, Statistical Analysis, Data Cleansing, Apache Hadoop, Cloud Security, Data Science
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Canva (Software), Brand Management, Logo Design, Branding, Social Media, Social Media Strategy, Brand Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Brand Loyalty, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization, IBM Cognos Analytics, Data Wrangling, Data Cleansing, Data Visualization Software, Data Analysis, Big Data, Pivot Tables And Charts, Statistical Analysis, Excel Formulas, Business Intelligence, Microsoft Excel, Apache Hadoop, Tree Maps, Dashboard, Scatter Plots, Apache Hive, Data Processing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Mining, Big Data, Data Science, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Business Analytics, Business Intelligence, Predictive Analytics, Machine Learning, Deep Learning
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Balance Sheet, Leadership Development, Business Analytics, Marketing Strategies, Business Analysis, Strategic Marketing, Income Statement, Intercultural Competence, Financial Analysis, Conflict Management, Accounting, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization Software, Data Wrangling, Data Visualization, Web Scraping, Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Model Evaluation, Plotly, Data Analysis, Predictive Modeling, Data Presentation, Jupyter, Data Pipelines, Data Science, Interactive Data Visualization, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months