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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Processing IoT Hub data streams with Azure Stream Analytics

    Skills you'll gain: Microsoft Azure, Internet Of Things, Real Time Data, Data Storage, Query Languages, Peripheral Devices

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Data Warehousing Essentials for Analytics and AI Support

    Skills you'll gain: Data Warehousing, Data Modeling, Database Design, Extract, Transform, Load, SQL, Star Schema, Business Intelligence, Databases, Relational Databases, Data Mart, Data Integrity, Data Analysis, Snowflake Schema

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    ChatGPT for Creatives: AI for SEO, Marketing & Workflow

    Skills you'll gain: Prompt Engineering, ChatGPT, Copywriting, AI Workflows, Blogs, Content Creation, Target Audience, Writing and Editing, Social Media Content, Business Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads

    Skills you'll gain: Selling Techniques, Sales Strategy, Social Media Marketing, Search Engine Optimization, Product Promotion, Advertising Campaigns, Advertising, Digital Advertising, Product Strategy, Keyword Research, Product Marketing, Copywriting, Competitive Analysis, Customer Engagement

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Politics and Ethics of Data Analytics in the Public Sector

    Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Policies, Analytics, Model Evaluation, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, R Programming, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to use influencer marketing to grow instagram business

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

    2.3
    Rating, 2.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Meta

    Medir e otimizar campanhas de marketing de mídias sociais

    Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Master of Science in Data Analytics Engineering: Northeastern University
  • Processing IoT Hub data streams with Azure Stream Analytics: Coursera
  • Data Warehousing Essentials for Analytics and AI Support: Northeastern University
  • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy
  • ChatGPT for Creatives: AI for SEO, Marketing & Workflow: Skillshare
  • Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads: Alex Genadinik
  • Politics and Ethics of Data Analytics in the Public Sector: University of Michigan
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • How to use influencer marketing to grow instagram business: Coursera

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