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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Competitive Analysis, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      791 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      X

      Xbox

      Xbox Graphic Designer

      Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, Usability, Graphic and Visual Design, Web Content Accessibility Guidelines, Adobe Photoshop, Graphic Design, Photo Editing, Game Design, Generative AI, Style Guides, Adobe Creative Cloud

      4.3
      Rating, 4.3 out of 5 stars
      ·
      30 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google Cloud

      Creating New BigQuery Datasets and Visualizing Insights

      Skills you'll gain: Looker (Software), Dashboard, SQL, Data Import/Export, Data Visualization Software, Data Storage Technologies, Data Integration, Data Analysis, Data Warehousing, Google Cloud Platform

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Organizational Leadership, Business Analysis, Business, Complex Problem Solving, Marketing, Financial Analysis, Strategic Thinking, Business Management, Strategic Decision-Making, Analysis, Leadership and Management, Decision Making, Market Analysis, Brand Management, Working Capital

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Transferencia tecnológica: De la investigación al mercado.

      Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis, Regulatory Requirements, Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      733 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Modern Data Warehouse Analytics in Microsoft Azure

      Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Database Administration, Cloud Services, Data Warehousing, Dashboard, Data Architecture, Apache Spark, Database Systems, Cloud Storage, Databases, Data Lakes, Business Intelligence, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Apache Hadoop

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tableau Learning Partner

      Data Analysis with Tableau

      Skills you'll gain: Exploratory Data Analysis, Tableau Software, Statistical Visualization, Data Analysis, Descriptive Statistics, Predictive Analytics, Data Processing, Box Plots, Statistical Analysis, Data Cleansing, Scatter Plots, Data Visualization Software, Trend Analysis, Histogram, Data Manipulation, Regression Analysis, Correlation Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      266 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Creating Dashboards and Storytelling with Tableau

      Skills you'll gain: Data Storytelling, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Interactive Data Visualization, Tableau Software, Data Visualization Software, Data Visualization, Storytelling, Performance Metric, Business Metrics, Target Audience, Stakeholder Engagement, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Microsoft Excel VBA and Macros

      Skills you'll gain: Excel Macros, Microsoft Excel, Data Manipulation, Visual Basic (Programming Language), Data Analysis, Productivity Software, Automation, Strategic Decision-Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      164 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Small Business Website with Weebly

      Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Design and Development, Content Creation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Explore Core Data Concepts in Microsoft Azure

      Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      452 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • The Business of Product Management I: Advancing Women in Tech
    • Xbox Graphic Designer: Xbox
    • Creating New BigQuery Datasets and Visualizing Insights: Google Cloud
    • Analysis of Business Problems: IESE Business School
    • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
    • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
    • Data Analysis with Tableau: Tableau Learning Partner
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Creating Dashboards and Storytelling with Tableau: University of California, Davis
    • Microsoft Excel VBA and Macros: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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