Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks

CertNexus
Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Web Content, Keyword Research, Content Creation, Content Strategy, Digital Marketing, Google Analytics, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Model Evaluation, Retrieval-Augmented Generation, Supervised Learning, LLM Application, Unsupervised Learning, Computer Vision, PySpark, Generative Model Architectures, Keras (Neural Network Library), Convolutional Neural Networks, Generative AI, Deep Learning, Applied Machine Learning, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SQL, Data Analysis, Responsible AI, Machine Learning, Presentations, Context Management, Natural Language Processing
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Apache Kafka, Linux Commands, Data Warehousing, Bash (Scripting Language), Extract, Transform, Load, Data Pipelines, SQL, IBM Cognos Analytics, Apache Airflow, Data Visualization, Shell Script, Dashboard, IBM DB2, Star Schema, Business Intelligence, Interactive Data Visualization, Linux, Databases, Relational Databases, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Ethics, Data Analysis, Database Management, Data Collection, Analytical Skills, Data Management, Data Cleansing, Databases, Data Storage, Data Security, Data Quality, Unstructured Data, Spreadsheet Software, Metadata Management, Personally Identifiable Information, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Validation, Spreadsheet Software, Analytics, Data Analysis, SQL, Excel Formulas, Data Manipulation, Pivot Tables And Charts, Constructive Feedback, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel
Beginner · Specialization · 3 - 6 Months