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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • I

      IBM

      GenAI for Execs & Business Leaders: Integration Strategy

      Skills you'll gain: Return On Investment, Data Strategy, Business Leadership, Generative AI, Business Strategy, Scalability, Strategic Leadership, Compliance Management, Data-Driven Decision-Making, Business Ethics, Artificial Intelligence, Human Resources, Finance, Information Technology Operations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Account Strategy, Brand Awareness

      4.2
      Rating, 4.2 out of 5 stars
      ·
      323 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Las redes sociales en acción

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Digital Media Strategy, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      751 reviews

      Mixed · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Project Management Communication, Stakeholders & Leadership

      Skills you'll gain: Stakeholder Engagement, Resource Management, Stakeholder Management, Project Schedules, Resource Planning, Project Management Institute (PMI) Methodology, Stakeholder Communications, Negotiation, Project Management, Resource Allocation, Leadership and Management, Leadership, Scheduling, Team Leadership, Emotional Intelligence, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      148 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introducción a la Gestión de Operaciones

      Skills you'll gain: Operations Management, Process Analysis, Operational Efficiency, Business Process, Business Process Improvement, Service Improvement, Process Optimization, Quality Management, Performance Measurement, Quality Control, Productivity Software, Capacity Management, Inventory Control, Resource Utilization

      4.3
      Rating, 4.3 out of 5 stars
      ·
      88 reviews

      Mixed · Course · 1 - 4 Weeks

    • A

      Advancing Women in Tech

      Leadership Principles for Software Engineers

      Skills you'll gain: Goal Setting, Engineering Management, Recruitment, Management Training And Development, Employee Retention, Talent Management, Leadership and Management, Talent Acquisition, People Management, Team Management, Team Leadership, Leadership, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Principles of Leadership: Leading Technical Teams

      Skills you'll gain: Delegation Skills, Stakeholder Management, Technical Management, Engineering Management, Negotiation, Mentorship, Meeting Facilitation, Decision Making, Team Leadership, Team Building, Leadership, Organizational Leadership, Culture Transformation, Leadership and Management, Courage, Growth Mindedness, Leadership Development, Business Leadership, Goal Setting, Office Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for UX Designers

      Skills you'll gain: User Experience Design, User Research, Wireframing, UI/UX Strategy, User Centered Design, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Human Computer Interaction, Design Thinking, Prototyping, User Interface (UI) Design, Artificial Intelligence, Persona Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Product Strategy: Lifecycle, Data Insights, Collaboration

      Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Roadmaps, Strategic Leadership, Customer Insights, Market Data, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Digital Media Strategy, Innovation, Trend Analysis

      3.7
      Rating, 3.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      788 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      财务会计概论(中文版)

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Financial Reporting, Income Statement, Cash Flows, Balance Sheet, Financial Analysis, Accrual Accounting, Generally Accepted Accounting Principles (GAAP)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      83 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • GenAI for Execs & Business Leaders: Integration Strategy: IBM
    • Wharton Entrepreneurship Capstone: University of Pennsylvania
    • How to Optimize Your Instagram Account : Coursera Project Network
    • Las redes sociales en acción: Tecnológico de Monterrey
    • Project Management Communication, Stakeholders & Leadership : SkillUp EdTech
    • Introducción a la Gestión de Operaciones: University of Pennsylvania
    • Leadership Principles for Software Engineers: Advancing Women in Tech
    • Principles of Leadership: Leading Technical Teams: University of Colorado Boulder
    • GenAI for UX Designers: Coursera Instructor Network
    • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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