• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Data Structures

      Skills you'll gain: Data Structures, Algorithms, Data Storage, Programming Principles, Computer Programming, C++ (Programming Language), Java Programming, Java, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Demand management: Breaking down today’s commercial silos

      Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      366 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Business Marketing, Business Strategy, Customer experience improvement, Corporate Strategy, Data Ethics, Customer Engagement, Governance

      4.3
      Rating, 4.3 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      433 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      YouTube como un canal estrategico

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      81 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Packaging Design: Redesign a Product for a Brand from A to Z

      Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Creative Design, Adobe Photoshop, Typography, Color Theory

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Creating a Free Business Page with Blogger

      Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      233 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Influencing People

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Основы бизнес-стратегии

      Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building with OpenAI API

      Skills you'll gain: Prompt Engineering, LangChain, ChatGPT, Multimodal Prompts, OpenAI, Generative AI, No-Code Development, LLM Application, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, JSON, Microsoft Azure, Microsoft Outlook, Email Marketing, Large Language Modeling, Python Programming

      Intermediate · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…727374…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Product Launch and Post-Launch Management: Xbox
    • Data Structures: University of California San Diego
    • Demand management: Breaking down today’s commercial silos: ESSEC Business School
    • Business Writing: University of Colorado Boulder
    • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
    • Introduction to Digital Advertising: University of Colorado Boulder
    • YouTube como un canal estrategico: Coursera Project Network
    • Packaging Design: Redesign a Product for a Brand from A to Z: Skillshare
    • Creating a Free Business Page with Blogger: Coursera Project Network
    • Influencing People: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok