• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    AI in Education: Leveraging ChatGPT for Teaching

    Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Responsible AI, AI Personalization, Student Engagement, Generative AI Agents, Generative AI, Ethical Standards And Conduct, Education Software and Technology, Artificial Intelligence, Digital pedagogy, Teaching, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, International Relations, Appeals, Case Law, Policty Analysis, Research, and Development, Case Studies, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    727 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidades Anáhuac

    Introducción al Derecho Internacional Público

    Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Understanding Political Concepts

    Skills you'll gain: Political Sciences, Policy Analysis, Critical Thinking, Research, Social Sciences, Systems Thinking, Governance, Sociology, Interactive Learning, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    N

    New York University

    Climate Change and Human Rights

    Skills you'll gain: Case Law, Environmental Issue, Legal Proceedings, Legal Research, Social Justice, Environmental Policy, Sustainable Development, Environmental Laws, Climate Change Adaptation, Advocacy, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    882 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    La Philanthropie : Comprendre et Agir

    Skills you'll gain: Philanthropy, Fundraising, Social Impact, Social Justice, Innovation, Corporate Sustainability, Tax, Program Evaluation, Public Policies, Economics, Policy, and Social Studies, Strategic Decision-Making, Governance, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Objetivos de desarrollo sostenible para América Latina y el Caribe

    Skills you'll gain: Sustainable Development, Socioeconomics, Social Studies, Environment, Community Development, Economics, Policy, and Social Studies, Environmental Science, Analysis, World History, Climate Change Adaptation, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    770 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today

    Skills you'll gain: Public Safety and National Security, International Relations, Social Studies, Security Strategy, Cultural Diversity, Political Sciences, Policy Analysis, Intelligence Collection and Analysis, Policy Development, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Reclaiming the Street for Livable Urban Spaces

    Skills you'll gain: Systems Thinking, Advocacy, Transportation Operations, Change Management, Community Development, Sustainable Development, Social Impact, Innovation, Public Policies, Case Studies, Experimentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Training Programs, Peer Review, Performance Appraisal, Training and Development, Employee Performance Management, Job Analysis, Performance Measurement, Program Evaluation, Process Mapping, Employee Surveys

    4.4
    Rating, 4.4 out of 5 stars
    ·
    427 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Learning Technologies Foundations and Applications

    Skills you'll gain: Education Software and Technology, Learning Theory, Instructional Design, Learning Management Systems, Digital pedagogy, Technology Solutions, Disabilities, Human Computer Interaction, Emerging Technologies, Electronic Media, Gerontology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nanjing University

    理解马克思

    Skills you'll gain: Socioeconomics, Social Studies, Economics, European History, World History, Social Sciences, Social Justice, Political Sciences, Sociology, Economic Development, Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    65 reviews

    Mixed · Course · 1 - 3 Months

1…737475…438

In summary, here are 10 of our most popular social media marketing courses

  • AI in Education: Leveraging ChatGPT for Teaching: University of Pennsylvania
  • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
  • Introducción al Derecho Internacional Público: Universidades Anáhuac
  • Understanding Political Concepts: Università di Napoli Federico II
  • Climate Change and Human Rights: New York University
  • La Philanthropie : Comprendre et Agir: ESSEC Business School
  • Objetivos de desarrollo sostenible para América Latina y el Caribe: Universidad de los Andes
  • Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today: Duke University
  • Reclaiming the Street for Livable Urban Spaces: University of Amsterdam
  • Competencias Laborales: Perfiles, Evaluación y Capacitación.: Universidad de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok