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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Business Process Improvement, Inventory Management System, Business Operations, Process Analysis, Operational Efficiency, Financial Accounting, Financial Reporting, Capital Budgeting, Marketing, Finance, Financial Modeling, Strategic Marketing, Marketing Strategies, Brand Management, Business Planning, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      A Story of Economics: A Principles Tale

      Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Cost Accounting, Tax, Market Analysis, International Relations, Business Metrics, Public Policies, Operating Cost, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Decentralized Finance (DeFi) Primitives

      Skills you'll gain: Blockchain, Loans, Lending and Underwriting, FinTech, Payment Systems, Key Management, Cryptography, Cryptographic Protocols, Digital Assets, Market Liquidity, Financial Trading, Financial Systems, Transaction Processing, Governance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      426 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Leadership and Critical Thinking

      Skills you'll gain: Critical Thinking, Organizational Leadership, Independent Thinking, Positivity, Self-Awareness, Stress Management, Leadership, Resilience, Influencing, Motivational Skills, Decision Making, Personal Development, Leadership Development, Industrial and Organizational Psychology, Strategic Thinking, Leadership and Management, Emotional Intelligence, Optimism, Research, Complex Problem Solving

      4.6
      Rating, 4.6 out of 5 stars
      ·
      297 reviews

      Advanced · Specialization · 1 - 3 Months

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Innovation for Entrepreneurs: From Idea to Marketplace

      Skills you'll gain: Commercialization, Innovation, New Product Development, Product Development, Team Building, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Ideation, Market Opportunities, User Research, Business Modeling, Competitive Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      695 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      387 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Market Risk Management: Frameworks & Strategies

      Skills you'll gain: Risk Management, Risk Modeling, Financial Market, Derivatives, Investment Management, Portfolio Management, Risk Analysis, Market Data, Equities, Asset Management, Capital Markets, Estimation, Financial Modeling, Statistical Modeling, Statistical Analysis, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      168 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      El rol docente del médico residente

      Skills you'll gain: Clinical Leadership, Constructive Feedback, Clinical Supervision, Conflict Management, Teamwork, Leadership, Public Speaking, Verbal Communication Skills, Train The Trainer, Communication Strategies, Empathy, Communication, Learning Strategies, Organizational Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      220 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Hotel And Restaurant Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Revenue Management, Brand Loyalty, Business Ethics, Digital Transformation, Personalized Service, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Crisis Management, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      141 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Project Management Fundamentals

      Skills you'll gain: Project Management Office (PMO), Project Management, Stakeholder Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Resource Management, Operations Management, Project Controls, Project Portfolio Management, Stakeholder Communications, Program Management, Governance, Change Management, Organizational Structure

      4.5
      Rating, 4.5 out of 5 stars
      ·
      216 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      273 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…757677…308

    In summary, here are 10 of our most popular market research courses

    • 商务基础 (中文版): University of Pennsylvania
    • A Story of Economics: A Principles Tale: Rice University
    • Decentralized Finance (DeFi) Primitives: Duke University
    • Leadership and Critical Thinking: Tecnológico de Monterrey
    • International Business II: University of New Mexico
    • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network
    • Market Risk Management: Frameworks & Strategies: New York Institute of Finance
    • El rol docente del médico residente: Universidad Nacional Autónoma de México
    • Hospitality Luxury Brand Management: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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