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Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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Explore the Consumer Behavior Course Catalog

  • Status: Free
    Free
    C

    Coursera Project Network

    Data-Driven Testing with Cypress: Fixtures & Mocks

    Skills you'll gain: Test Automation, Test Data, Test Case, JSON, System Testing, Scenario Testing, Application Programming Interface (API), Mockups

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Business-To-Consumer, Solution Architecture, Order Management, User Requirements Documents, Technical Documentation, Project Management, Customer experience strategy (CX), Quality Assurance, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Communication Principles for Leaders

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Media Relations, Leadership, Brand Management, Employee Engagement, Crisis Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI, Return On Investment

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera Project Network

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, HR Tech, Data Science, Advanced Analytics, Scripting Languages, R (Software), Trend Analysis, Exploratory Data Analysis, Applied Machine Learning, Data Manipulation, Data Analysis, Employee Retention, Data Cleansing, Data Transformation, Risk Modeling, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Governance, Product Development, Product Roadmaps, User Centered Design, Business Modeling, Resource Management, Brand Management

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Data-Driven Testing with Cypress: Fixtures & Mocks: Coursera Project Network
  • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
  • YouTube Analytics: Optimize Performance: Coursera
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • Market Analysis: University of Minnesota
  • Les bases de la vente et du marketing avec Goldman Sachs 10,000 Women: Goldman Sachs
  • Communication Principles for Leaders: Fundação Instituto de Administração
  • Marketing Management Essentials: Price and Place: IE Business School
  • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera Project Network

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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