The language used throughout the course, in both instruction and assessments.

Coursera Project Network
Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Budget Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
Beginner · Course · 1 - 4 Weeks

Coursera Instructor Network
Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Promotional Strategies, Customer Insights, Marketing Materials, Digital Advertising, Marketing, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Video Production
Beginner · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Coursera Instructor Network
Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Content Creation, Advertising, Photo Editing, Marketing, Online Advertising
Intermediate · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Fundraising, Facebook, Social Media Management, Social Media, Communication Strategies, Social Media Campaigns, Driving engagement, Payment Processing and Collection
Beginner · Guided Project · Less Than 2 Hours
Gain the knowledge and skills you need to advance.

This role has a $53,120 median salary ¹.

A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
This role has a $53,120 median salary ¹.
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