• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Integrative Therapies and Healing Practices

    Skills you'll gain: Treatment Planning, Health Care Procedure and Regulation, Patient Safety, Pain Management, Health Care, Clinical Practices, Health Promotion, Health And Wellness Coaching, Patient Education And Counseling, Mental and Behavioral Health, Science and Research, Patient-centered Care, Clinical Research, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    469 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translational Science

    Skills you'll gain: Institutional Review Board (IRB), Clinical Trials, Health Policy, Health Disparities, Clinical Research, Clinical Research Ethics, Health Equity, Healthcare Ethics, Public Health, Epidemiology, Good Clinical Practices (GCP), Pre-Clinical Development, Policty Analysis, Research, and Development, Health Care, Medical Science and Research, Policy Development, Community Health, Policy Analysis, Drug Development, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    竞争策略(中文版)

    Skills you'll gain: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Opportunities, Go To Market Strategy, Market Dynamics, New Product Development, Market Analysis, Product Design, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    500 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Deep Learning with Keras and Tensorflow

    Skills you'll gain: Keras (Neural Network Library), Convolutional Neural Networks, Reinforcement Learning, Deep Learning, Autoencoders, Unsupervised Learning, Tensorflow, Recurrent Neural Networks (RNNs), Generative Adversarial Networks (GANs), Transfer Learning, Computer Vision, Model Evaluation, Performance Tuning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Research, Productivity, Data Sharing, Reliability, Organizational Skills, Ethical Standards And Conduct, Identity and Access Management, Intellectual Property

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Medical Software

    Skills you'll gain: Clinical Trials, Software Development Life Cycle, Medical Devices, Usability, Medical Privacy, Quality Management, Regulatory Affairs, Verification And Validation, Regulatory Requirements, Biomedical Engineering, Risk Management, User Interface (UI), Software Design, Health Technology, Software Testing, Entrepreneurship, Artificial Intelligence and Machine Learning (AI/ML), User Research, Cybersecurity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    288 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Fundamentals of Machine Learning for Healthcare

    Skills you'll gain: Healthcare Ethics, Data Ethics, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Responsible AI, Artificial Neural Networks, Healthcare Industry Knowledge, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Deep Learning, Convolutional Neural Networks, Health Policy, Data Preprocessing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Houston

    The Bilingual Brain

    Skills you'll gain: Multilingualism, Language Competency, Language Learning, Learning Theory, Non-Verbal Communication, Neurology, Human Development, Psychology, Child Development, Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    719 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Análisis de Sistemas de Transporte

    Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    782 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Successful Career Development

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Relationship Building, Adaptability, Collaboration, Personal Development, Interviewing Skills, Influencing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

1…929394…371

In summary, here are 10 of our most popular market research courses

  • Introduction to Integrative Therapies and Healing Practices: University of Minnesota
  • Translational Science: University of Michigan
  • 竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
  • Deep Learning with Keras and Tensorflow: IBM
  • Information & Digital Literacy for University Success: The University of Sydney
  • Introduction to Medical Software: Yale University
  • Fundamentals of Machine Learning for Healthcare: Stanford University
  • The Bilingual Brain: University of Houston
  • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok