• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Alex Genadinik

    Business Models And Monetization Masterclass To Grow Revenue

    Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Closing (Sales), Decision Making, Strategic Partnership, Marketing Planning, Rapport Building, Strategic Decision-Making, Target Market, Marketing Psychology, Target Audience, Negotiation, Sales Strategy, Business Modeling, Revenue Management, Search Engine Optimization, E-Commerce, Marketing Automation

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Power-Up Email Copy

    Skills you'll gain: Drive Engagement, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    R Programming

    Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Programming Principles, Data Manipulation, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22K reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI in User Research and Design Thinking

    Skills you'll gain: Ideation, AI Product Strategy, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, AI Enablement, Generative AI, Competitive Analysis, User Experience Design, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Recover Carts with Email

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Content Performance Analysis, Campaign Management, A/B Testing, Data-Driven Decision-Making, Case Studies, Consumer Behaviour, Performance Analysis, Email Security, Marketing Analytics, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Automation, Product Improvement, Disaster Recovery, Recruitment, Security Awareness

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Management, Campaign Management, Brand Strategy, Brand Awareness, Integrated Marketing Communications, Stakeholder Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Unlock Product Insights: Analyze and Evaluate

    Skills you'll gain: Analytical Skills, Analysis, Data Preprocessing, Data Analysis, Model Evaluation, Product Knowledge, Business Analytics, Decision Making, Predictive Modeling, Classification Algorithms, Statistical Modeling, Logistic Regression, Decision Tree Learning, Research, Investigation, Quantitative Research, Scientific Methods

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Statistical Analysis Using Minitab for Beginners

    Skills you'll gain: Minitab, Predictive Analytics, Statistical Visualization, Data Visualization Software, Statistical Analysis, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Regression Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Sync CRM Contacts

    Skills you'll gain: Customer Relationship Management (CRM) Software, Email Marketing, Data Mapping, Marketing Automation, Data Validation, Gmail, Marketing Operations, Data Integration, Marketing, Marketing Analytics, Customer Data Management, Data Import/Export, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Impactful Briefs

    Skills you'll gain: Constructive Feedback, Marketing Materials, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Brand Management, Creative Design, Creative Thinking, Strategic Partnership, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.9K reviews

    Beginner · Specialization · 3 - 6 Months

1…949596…465

In summary, here are 10 of our most popular marketing analytics courses

  • Business Models And Monetization Masterclass To Grow Revenue: Alex Genadinik
  • Power-Up Email Copy: Coursera
  • R Programming: Johns Hopkins University
  • Generative AI in User Research and Design Thinking: Fractal Analytics
  • Recover Carts with Email: Coursera
  • Align Emails & Brand Voice: Coursera
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • Unlock Product Insights: Analyze and Evaluate: Coursera
  • Apply Statistical Analysis Using Minitab for Beginners: EDUCBA
  • Sync CRM Contacts: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok