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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

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    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Planning, Business Marketing, Performing Arts, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    737 reviews

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    854 reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    521 reviews

    Beginner · Specialization · 3 - 6 Months

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    Edureka

    Power BI Essentials: Data Transformation & Modeling with DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Data Modeling, Database Design, Microsoft Power Platform, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
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    745 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Leeds

    Data Science: Ethical decision-making in practice

    Skills you'll gain: Data Ethics, Ethical Standards And Conduct, Data-Driven Decision-Making, Responsible AI, Risking, Research Methodologies, Data Governance, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Microsoft Power BI for Data-Driven Decision Makers

    Skills you'll gain: Power BI, Data Analysis, Microsoft Power Platform, Business Intelligence Software, Microsoft Excel, Data Visualization Software, Data Literacy, Business Intelligence, Data-Driven Decision-Making, Data Storytelling, Microsoft 365, Business Reporting, Data Visualization, Data Analysis Software, Interactive Data Visualization, Data Presentation, Microsoft Office, Microsoft PowerPoint, Data Sharing, Data Management

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Organizational Effectiveness, Strategic Decision-Making, Operations Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    607 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Arizona State University

    Classification and Planned Experiments

    Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Innovation Management: Erasmus University Rotterdam
  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
  • Developing Industrial Internet of Things: University of Colorado Boulder
  • International Business: University of Colorado Boulder
  • Power BI Essentials: Data Transformation & Modeling with DAX: Edureka
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft
  • Data Science: Ethical decision-making in practice: University of Leeds
  • Microsoft Power BI for Data-Driven Decision Makers: Logical Operations
  • Implement Strategic Plans: Analyze, Execute & Optimize: EDUCBA
  • Introduction to Data Analysis Using Excel: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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Math and Logic
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