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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    536 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Plan Email Projects Fast

    Skills you'll gain: Process Improvement, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Manipulation, Data Integration, Data Storage Technologies, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Planning, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, AI Enablement, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Regression Analysis: Simplify Complex Data Relationships

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Logistic Regression, Statistical Analysis, Analytics, Correlation Analysis, Predictive Modeling, Supervised Learning, Analysis, Statistical Modeling, Machine Learning, Model Evaluation, Variance Analysis, Classification Algorithms, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    589 reviews

    Advanced · Course · 1 - 3 Months

  • S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    200 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    330 reviews

    Beginner · Course · 1 - 3 Months

  • A

    AI CERTs

    AI in Finance

    Skills you'll gain: Risking, Digital Transformation, Fraud detection, Financial Forecasting, AI Enablement, FinTech, Responsible AI, Finance, Budget Management, Investment Management, Financial Services, Artificial Intelligence, Data-Driven Decision-Making, Budgeting, Emerging Technologies, Business Ethics, Portfolio Management, Business Transformation, Predictive Analytics, Generative AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Supplier, Inventory, and Spend Management

    Skills you'll gain: Supplier Management, Inventory Control, Procurement, Vendor Management, Inventory Management System, Cost Reduction, Performance Measurement, Purchasing, Supplier Relationship Management, Accounts Payable, Document Control, Data Integrity, Data Management, Reconciliation, Record Keeping, Financial Analysis, Spreadsheet Software

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

1…105106107…465

In summary, here are 10 of our most popular marketing analytics courses

  • International Business: University of Colorado Boulder
  • Plan Email Projects Fast: Coursera
  • Extract, Transform and Load Data in Power BI: Microsoft
  • Optimize Growth: Map and Evaluate ROI: Coursera
  • AI Python for Beginners: DeepLearning.AI
  • Automate Stakeholder Updates: Coursera
  • Regression Analysis: Simplify Complex Data Relationships: Google
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Excel and Copilot Fundamentals: Microsoft
  • AI in Finance: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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