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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Quality Management Systems, Marketing Planning, Marketing, Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Financial Analysis, Financial Statements, Marketing Strategies, Operations Management, Working Capital, Organizational Structure, Market Research, Financial Data, Business Strategies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Generative AI for Cybersecurity Professionals

    Skills you'll gain: AI Security, Responsible AI, Generative AI, Prompt Engineering, Data Ethics, Cyber Threat Intelligence, Cyber Security Strategy, Cybersecurity, LLM Application, Large Language Modeling, Compliance Training, Governance, Cyber Threat Hunting, Cyber Security Policies, Cyber Attacks, Cyber Risk, Artificial Intelligence and Machine Learning (AI/ML), Security Awareness, Machine Learning, Automation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecast Financials with Monte Carlo Mastery

    Skills you'll gain: Financial Forecasting, Financial Modeling, Risk Analysis, Risk Modeling, Forecasting, Cash Flow Forecasting, Simulation and Simulation Software, Microsoft Excel, Financial Analysis, Trend Analysis, Probability Distribution, Time Series Analysis and Forecasting, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Vendor Contracts, Supply Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Transform JSON & Fix Time Data

    Skills you'll gain: Data Preprocessing, Data Wrangling, Data Cleansing, Data Transformation, Data Manipulation, JSON, Pandas (Python Package), Data Quality, Extract, Transform, Load, Data Mapping, Scripting, Data Validation, Data Maintenance, Data Pipelines, Time Series Analysis and Forecasting, Data Integrity, Anomaly Detection, Reconciliation

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Market Opportunities, Customer Insights, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, Agile Software Development, Scrum (Software Development), User Centered Design, Agile Methodology, Usability, Usability Testing, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Performance Analysis, Financial Management, Financial Data, Account Strategy, Data Analysis, Account Management, Analytics, Data-Driven Decision-Making, Customer Analysis, Data Visualization Software, Customer Data Management, Power BI, Data Visualization, Microsoft Copilot, Data Collection, Data Processing, Strategic Decision-Making, Microsoft Excel

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Market Analysis, Business Requirements, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Master Microsoft Excel with Copilot

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Data Cleansing, Data Visualization, Excel Macros, Data Literacy, Data Presentation, Data Manipulation, Spreadsheet Software, Data Entry, Data Quality, Data Transformation, Data Validation, Data Analysis, Workflow Management, AI Workflows, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Generative AI for Cybersecurity Professionals: Edureka
  • Forecast Financials with Monte Carlo Mastery: Coursera
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Transform JSON & Fix Time Data: Coursera
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • IBM UI/UX Designer: IBM
  • Data-Driven Decision Making in Account Management: Microsoft
  • Uncover Market Insights: Research Essentials: Coursera
  • Master Microsoft Excel with Copilot: LearnKartS

Skills you can learn in Marketing

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Social Media Marketing (9)
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