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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, AI Enablement, Business Strategy, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Artificial Intelligence, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

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    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

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    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Mixed · Course · 1 - 3 Months

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    Logical Operations

    Excel: Data Analysis with Formulas/Functions and PivotTables

    Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Visualization, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    Prompt Engineering Mastery

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Responsible AI, OpenAI, LLM Application, Generative AI, LangChain, Generative AI Agents, ChatGPT, Vibe coding, Natural Language Processing, Artificial Intelligence, AI Personalization, Debugging, Ideation, Productivity, Code Review, Computer Programming Tools, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

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    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Mixed · Course · 1 - 4 Weeks

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    LearnQuest

    Data-Driven and Ethical Sales Strategies

    Skills you'll gain: Closing (Sales), Sales Prospecting, Selling Techniques, Sales Presentations, Overcoming Objections, Sales, Sales Process, Sales Strategy, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, Business Ethics, Customer Engagement, Business Process Automation, Regulatory Compliance, Cultural Diversity

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    276 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Employee Onboarding, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Smart Goals

    Beginner · Course · 1 - 3 Months

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    Microsoft

    Harnessing the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Preparing for Google Cloud Certification: Machine Learning Engineer

    Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Responsible AI, Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Data Preprocessing, CI/CD, Data Quality, Exploratory Data Analysis, Apache Airflow, Machine Learning, Applied Machine Learning, Data Migration, Model Evaluation, Data Lakes, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Executives & Strategy: AI CERTs
  • Data Engineering on AWS - The Complete Training: Packt
  • International Business I: University of New Mexico
  • Excel: Data Analysis with Formulas/Functions and PivotTables: Logical Operations
  • Prompt Engineering Mastery: AI CERTs
  • The Business of Social: Northwestern University
  • Data-Driven and Ethical Sales Strategies: LearnQuest
  • Advanced Techniques for Strategic Account Management: LearnQuest
  • Get Started with Canva: Coursera
  • Mastering Customer Success: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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