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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Simulate with Monte Carlo

    Skills you'll gain: Risk Analysis, Business Risk Management, Simulation and Simulation Software, Return On Investment, Data Analysis, Data Modeling, Financial Modeling, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Data Preprocessing, Deep Learning, Computer Vision, Application Development, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Text Mining, Python Programming, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Mixed · Course · 1 - 3 Months

  • K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze Business Data Using Tableau for Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Interactive Data Visualization, Business Analytics, Data Visualization Software, Data Storytelling, Dashboard, Data Analysis, Forecasting, Data Preprocessing, Data Manipulation, Trend Analysis, Data Architecture

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Employee Databases Using MS SQL Server

    Skills you'll gain: Databases, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Evaluate Total Costs for Optimal Procurement

    Skills you'll gain: Cost Benefit Analysis, Strategic Sourcing, Procurement, Financial Modeling, Data-Driven Decision-Making, Bidding, Business Writing, Cost Estimation, Business Risk Management, Cost Accounting, Cost Management, Capital Budgeting, Business Analytics, Business Communication, Supplier Management, Business Modeling, Financial Analysis, Financial Statement Analysis, Analysis, Supply Chain Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Report Writing, Internal Communications, Compliance Auditing, Continuous Improvement Process, Risk Analysis, Governance Risk Management and Compliance, Financial Controls, Enterprise Risk Management (ERM), Presentations, Strategic Communication, Risk Management, Stakeholder Management, Benchmarking, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative AI for Cybersecurity Professionals

    Skills you'll gain: AI Security, Responsible AI, Generative AI, Prompt Engineering, Data Ethics, Cyber Threat Intelligence, Cyber Security Strategy, Cybersecurity, LLM Application, Large Language Modeling, Compliance Training, Governance, Cyber Threat Hunting, Cyber Security Policies, Cyber Attacks, Cyber Risk, Artificial Intelligence and Machine Learning (AI/ML), Security Awareness, Machine Learning, Automation

    Intermediate · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Visualize Workforce Metrics

    Skills you'll gain: Dashboard, Data Storytelling, People Analytics, Data Visualization, Human Resources Information System (HRIS), HR Tech, Data-Driven Decision-Making, Sales Presentations, Key Performance Indicators (KPIs), Workforce Planning, Performance Metric, Data Mapping, Stakeholder Communications, Business Metrics, Workforce Management, Data Import/Export, Employee Engagement, Prompt Engineering, ChatGPT, Generative AI Agents

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Simulate with Monte Carlo: Coursera
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Statistical Analysis with R for Public Health: Imperial College London
  • Analyze Business Data Using Tableau for Decision Making: EDUCBA
  • Analyze Employee Databases Using MS SQL Server: EDUCBA
  • Evaluate Total Costs for Optimal Procurement: Coursera
  • Foundations of Strategic Internal Auditing: University of Illinois Urbana-Champaign
  • Generative AI for Cybersecurity Professionals: Edureka
  • Trading Strategies in Emerging Markets: Indian School of Business

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