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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Financial Statements for Liquidity Insights

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

    4.4
    Rating, 4.4 out of 5 stars
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    344 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Clinic Communication: Emails and Memos

    Skills you'll gain: Patient Communication, Medical Office Procedures, Business Correspondence, Internal Communications, Business Writing, Strategic Communication, Writing, Patient Safety, Business Communication, Communication, Professionalism, Organizational Skills, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Automate Data Onboarding, Validate, and Govern

    Skills you'll gain: Data Governance, General Data Protection Regulation (GDPR), Data Management, Data Strategy, Metadata Management, Data Architecture, Compliance Management, Data Storage Technologies, Data Integration, Cost Reduction, Data Maintenance, Data Processing, Information Privacy, Data Storage, MLOps (Machine Learning Operations), Data Quality, AI Enablement, Analytics, Extract, Transform, Load, Expense Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Master Java Build Tools for ML Projects

    Skills you'll gain: Build Tools, CI/CD, Software Development Tools, Java, Gradle, Apache Maven, MLOps (Machine Learning Operations), Package and Software Management, Dependency Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
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    H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

    4.8
    Rating, 4.8 out of 5 stars
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    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 2

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Presentation, Data Visualization Software, Data Analysis, Microsoft Office, Microsoft 365, Data Entry, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Packt

    Strategic Impact: A Leader's Planning Framework

    Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI For Business: Alex Genadinik
  • Financial Statements for Liquidity Insights: Coursera
  • Quantitative Research: University of California, Davis
  • Clinic Communication: Emails and Memos: Coursera
  • Innovation Management: Erasmus University Rotterdam
  • Automate Data Onboarding, Validate, and Govern: Coursera
  • Master Java Build Tools for ML Projects: Coursera
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Análisis de Datos de Google: Google
  • Microsoft Excel for Office 365 (Desktop or Online): Part 2: Logical Operations

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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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