• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Creating a Visual Tasks Guide with Microsoft PowerPoint

    Skills you'll gain: Educational Materials, Education Software and Technology, Train The Trainer, Microsoft Office, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    18 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Autónoma Metropolitana

    Ciudades en Transición

    Skills you'll gain: Socioeconomics, Sustainable Development, Social Sciences, Environment, Systems Thinking, Climate Change Adaptation, Public Health, Digital Transformation, Diversity Awareness, Governance, Transportation Operations, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    13 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    191 reviews

    Intermediate Ā· Specialization Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Enseignement supƩrieur et entrepreneuriat

    Skills you'll gain: Creativity, Innovation, Higher Education, Student-Centred Learning, Entrepreneurship, Professional Development, Training and Development, Training Programs, Collaboration, Project Design, Problem Solving, New Business Development, Adaptability, Social Impact

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades AnƔhuac

    Derecho romano

    Skills you'll gain: Case Law, Legal Writing, Social Studies, Sociology

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    11 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Criterios ASG: Ambientales, Sociales y de Gobernanza

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Sustainability Standards, Environmental Management Systems, Law, Regulation, and Compliance, Corporate Sustainability, Compliance Management, Environmental Regulations, Sustainability Reporting, Business Ethics, Corporate Strategy, Social Impact, Risk Management, Climate Change Mitigation, Stakeholder Management

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Creating an Interactive Syllabus using Microsoft Word

    Skills you'll gain: Microsoft Office, Educational Materials, Web Content Accessibility Guidelines, Technical Documentation, Information Architecture, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Business Process Management, Financial Accounting, Quality Management, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    445 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Retail Store Operations, Marketing Strategies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    412 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Legal Design: Crafting User-Centric Legal Solutions

    Skills you'll gain: Legal Technology, Legal Writing, Design Thinking, Design, User Experience Design, Human Centered Design, Driving engagement, Project Management

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    CrƩer du contenu pour Youtube avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    17 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

Searches related to social media marketing

meta social media marketing
social media marketing analytics
genai in social media marketing
introduction to social media marketing
social media marketing in practice
meta social media marketing capstone
meta social media marketing professional certificate
social media marketing and brand advocacy
1…114115116…441

In summary, here are 10 of our most popular social media marketing courses

  • Creating a Visual Tasks Guide with Microsoft PowerPoint:Ā Coursera
  • Ciudades en Transición:Ā Universidad Autónoma Metropolitana
  • Luxury Hospitality & Brand Innovation:Ā Starweaver
  • Enseignement supĆ©rieur et entrepreneuriat:Ā Universitat Autònoma de Barcelona
  • Derecho romano:Ā Universidades AnĆ”huac
  • ManyChat for Beginners: Automate Instagram Lead Generation:Ā Coursera
  • Criterios ASG: Ambientales, Sociales y de Gobernanza:Ā Universidad Nacional Autónoma de MĆ©xico
  • Creating an Interactive Syllabus using Microsoft Word:Ā Coursera
  • Fundamentos Empresariales:Ā University of Pennsylvania
  • Omnichannel Retail Strategy:Ā University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok