• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Preparing Text for AI Models

    Skills you'll gain: Data Ethics, Data Validation, Generative AI, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Hugging Face, Data Collection, Unstructured Data, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    How To Get A Book Deal From A Publisher To Be Sold In Stores

    Skills you'll gain: Business Planning, Fundraising, Marketing Planning, Negotiation, Case Studies, Branding, Editing, Market Analysis

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    936 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Calibrate and Serve Confident AI Predictions

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Applied Machine Learning, Data Pipelines, Responsible AI, Statistical Modeling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Data Preprocessing, Service Level, Model Evaluation, Real Time Data, Data Store, Data Transformation, Data Validation, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Financial Data with Python for Decision Making

    Skills you'll gain: Trend Analysis, Data-Driven Decision-Making, Statistical Analysis, Financial Modeling, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Python for Secret Agents

    Skills you'll gain: Geographic Information Systems, Package and Software Management, Scripting, Statistical Analysis, Probability & Statistics, JSON, Image Analysis, Data Validation, Web Scraping, Intelligence Collection and Analysis, Data Analysis, Statistics, Python Programming, Data Processing, Restful API, File Transfer Protocol (FTP), Open Source Technology

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply OpenCV for Real-Time Computer Vision Projects

    Skills you'll gain: Computer Vision, Image Analysis, Program Development, Data Science, Real Time Data, Python Programming, Development Environment, NumPy, System Design and Implementation, Machine Learning Methods, Motion Graphics, Model Deployment, Debugging, Software Installation

    Beginner · Specialization · 3 - 6 Months

1…122123124…465

In summary, here are 10 of our most popular marketing analytics courses

  • Preparing Text for AI Models: Coursera
  • How To Get A Book Deal From A Publisher To Be Sold In Stores: Alex Genadinik
  • Influencing People: University of Michigan
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Introduction to Genomic Technologies: Johns Hopkins University
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Pricing Strategy Optimization: University of Virginia
  • Calibrate and Serve Confident AI Predictions: Coursera
  • Orchestrate, Analyze, and Evaluate ML Pipelines: Coursera
  • Analyze Financial Data with Python for Decision Making: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok