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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Sales Enablement, Sales Pipelines, Data Management, Business Process, User Accounts, Customer Relationship Management (CRM) Software, Sales Development, Stakeholder Engagement, Customer Engagement, Dashboard, Automation, Cloud Computing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    264 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    257 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Patient Safety

    Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Leadership, Conflict Management, Performance Measurement, Systems Thinking, Healthcare Project Management, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Value-Based Care, Continuous Quality Improvement (CQI), Quality Improvement, Risk Management, Initiative and Leadership, Data Analysis Software, Patient-centered Care

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    259 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Python, Bash and SQL Essentials for Data Engineering

    Skills you'll gain: Pandas (Python Package), Bash (Scripting Language), Version Control, Jupyter, Linux Commands, Git (Version Control System), Shell Script, Linux, Web Scraping, Linux Administration, Data Manipulation, MySQL, Microservices, AWS SageMaker, SQL, JSON, Cloud Engineering, Python Programming, Big Data, Data Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    464 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Data Literacy: Exploring and Visualizing Data

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data-Driven Decision-Making, Data Presentation, SAS (Software), Data Storytelling, Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Preprocessing, Analysis, Analytics, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Analytical Skills, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managing the Organization

    Skills you'll gain: Organizational Change, Organizational Leadership, Business Ethics, Change Management, Business Management, Decision Making, Organizational Effectiveness, Strategic Leadership, People Management, Organizational Structure, Influencing, Strategic Thinking, Culture, People Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analysing: Numeric and digital literacies: Macquarie University
  • Salesforce Fundamentals: University of California, Irvine
  • SQL for Data Science Capstone Project: University of California, Davis
  • Patient Safety: Johns Hopkins University
  • Data Science Fundamentals: University of California, Irvine
  • Python, Bash and SQL Essentials for Data Engineering: Duke University
  • Data Literacy: Exploring and Visualizing Data: SAS
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Trading Basics: Indian School of Business

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