• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Forecasting Skills: See the Future Before it Happens

    Skills you'll gain: Forecasting, Visionary, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Creativity, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    509 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Corporate Strategy, Business Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Product Development, Trend Analysis, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    241 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Alberta

    Science & Religion 101

    Skills you'll gain: Research, Science and Research, Ancient History, Biology, Physics, Anthropology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Alberta

    Dino 101: Dinosaur Paleobiology

    Skills you'll gain: Biology, Physical Science, Life Sciences, Taxonomy, Scientific Methods, Science and Research, Environmental Science, Spatial Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Data Modeling, Statistical Modeling, Design Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    445 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Finance, Cash Flows, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Advanced Trading Algorithms

    Skills you'll gain: Financial Trading, Accruals, Securities Trading, Performance Measurement, Technical Analysis, Market Trend, Portfolio Management, Portfolio Risk, Investment Management, Backlogs, Risk Analysis, Equities, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    533 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analysis with Spreadsheets and SQL

    Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Statistics, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    DevOps Culture and Mindset

    Skills you'll gain: DevOps, CI/CD, Process Mapping, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Quality Improvement, Process Improvement, Organizational Structure, Kanban Principles, Operational Efficiency, User Feedback, Systems Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    595 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Deep Teaching Solutions

    Accelerate Your Learning with ChatGPT

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Creative Thinking, ChatGPT, Learning Strategies, Curiosity, Critical Thinking, Generative AI, Artificial Intelligence, Constructive Feedback, Artificial Neural Networks, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    549 reviews

    Beginner · Course · 1 - 4 Weeks

1…129130131…371

In summary, here are 10 of our most popular market research courses

  • Forecasting Skills: See the Future Before it Happens: Institute for the Future
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Science & Religion 101: University of Alberta
  • Dino 101: Dinosaur Paleobiology: University of Alberta
  • Introducción a la ciencia de datos aplicada: Universidad de los Andes
  • 商务基础 (中文版): University of Pennsylvania
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology
  • Advanced Trading Algorithms: Indian School of Business
  • Data Analysis with Spreadsheets and SQL: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok