• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Scale Data Warehouses Cost-Effectively

    Skills you'll gain: Data Architecture, Cloud Computing Architecture, Extract, Transform, Load, Cost Control, Cost Reduction, Expense Management, Cost Management, Data Storage, Data Manipulation, Descriptive Analytics, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • E

    Edureka

    No-Code Data Science and Machine Learning

    Skills you'll gain: Model Evaluation, Data Analysis, Classification Algorithms, Data Collection, Data Cleansing, Image Analysis, Model Deployment, Regression Analysis, No-Code Development, Machine Learning Software, Data Analysis Software, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Methods, Data Science, Exploratory Data Analysis, Machine Learning Algorithms, Artificial Intelligence, Data Processing, Natural Language Processing

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Budgets and Capital Structures Confidently

    Skills you'll gain: Variance Analysis, Financial Analysis, Budget Management, Strategic Decision-Making, Financial Modeling, Budgeting, Financial Statement Analysis, Financial Forecasting, Corporate Finance, Cost Management, Capital Budgeting, Risk Modeling, Spreadsheet Software, Microsoft Excel, Business Analytics, Data Analysis, Case Studies, Data-Driven Decision-Making, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Launch Your Own Cryptocurrency Token: Tokenomics & Promotion

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Blockchain, Social Media Marketing, Social Media Strategy, Web Development, Content Creation, Technical Documentation, Market Liquidity, Command-Line Interface, Market Research

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Build and Deploy Chatbots Using Dialogflow

    Skills you'll gain: Context Management, Artificial Intelligence, Performance Testing, Natural Language Processing, Integration Testing, Web Services, Business Logic, Data Validation, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    779 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Using Surveys To Improve Your Customer Service

    Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Business Research, Customer Insights, User Research, Research Methodologies, Customer Service, Customer experience improvement, Focus Group, Client Support

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Python Techniques for Data Science & AI

    Skills you'll gain: Plotly, Pandas (Python Package), Interactive Data Visualization, Data Analysis, Data Visualization Software, Restful API, Application Programming Interface (API), Python Programming, Data Manipulation, Data Transformation, Data Preprocessing, Data Structures, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    420 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Huddersfield

    Integral Calculus & The Fundamental Theorem

    Skills you'll gain: Integral Calculus, Differential Equations, Calculus, Analytical Skills, Advanced Mathematics, Mathematical Theory & Analysis, Engineering Calculations, Engineering Analysis, Trigonometry, General Mathematics, Applied Mathematics, Mathematical Modeling, Derivatives

    Intermediate · Course · 1 - 4 Weeks

1…138139140…465

In summary, here are 10 of our most popular marketing analytics courses

  • Scale Data Warehouses Cost-Effectively: Coursera
  • No-Code Data Science and Machine Learning: Edureka
  • Analyze Budgets and Capital Structures Confidently: Coursera
  • Launch Your Own Cryptocurrency Token: Tokenomics & Promotion: Alex Genadinik
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Build and Deploy Chatbots Using Dialogflow: EDUCBA
  • The Business of Social: Northwestern University
  • Machine Learning Foundations for Product Managers: Duke University
  • Using Surveys To Improve Your Customer Service: Alex Genadinik
  • Advanced Python Techniques for Data Science & AI: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok