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    Results for "brand management"

    • Google Cloud

      Security in Google Cloud

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Prompt Engineering, Kubernetes, Cloud Security, Containerization, OAuth, Cloud Storage, Cloud Services, Application Deployment, Virtual Machines, Security Controls, Cloud Computing, Application Development, Data Storage Technologies, Threat Management, Virtual Private Networks (VPN)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Sales Enablement, B2B Sales, Competitive Intelligence, Marketing Effectiveness, Customer Relationship Building, Business Strategy, Business, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      493 reviews

      Intermediate · Specialization · 3 - 6 Months

    • University of Pennsylvania

      Removing Barriers to Change

      Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Cognitive flexibility, Behavioral Economics, Decision Making, Critical Thinking, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      460 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      Vanderbilt University

      Generative AI SQL Database Specialist with ChatGPT

      Skills you'll gain: Prompt Engineering, ChatGPT, Database Design, Productivity, Data Migration, Generative AI, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Database Architecture and Administration, Technical Design, Data Storytelling, Data Analysis, Debugging, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Google

      Project Execution: Running the Project

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 3 Months

    • University of Pennsylvania

      Management Fundamentals

      Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Leadership, Change Management, Constructive Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      514 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      IBM

      IBM Data Architecture

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Competitive Analysis, Procurement, Market Intelligence, Purchasing, Supplier Management, Supply Chain, Inventory Management, Supply Management, Vendor Management, Management Consulting, Data Collection, Inventory Control, Business Consulting, Supply Chain Management, Inventory Control Systems, Forecasting, Supplier Performance Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Google

      Play It Safe: Manage Security Risks

      Skills you'll gain: Threat Management, Cybersecurity, Risk Management Framework, Risk Management, Business Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Continuous Monitoring, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Open Web Application Security Project (OWASP), Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      Vanderbilt University

      Agentic AI and AI Agents for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, Workflow Management, Agentic systems, Productivity, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Business Process Automation, OpenAI, Personalized Service, Large Language Modeling, Automation, Business Transformation, Expense Management, Creative Thinking, Technology Strategies, Ingenuity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • Arizona State University

      Arizona State University TESOL

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Language Competency, Pedagogy, Literacy, Learning Strategies, Instructional Strategies, Enthusiasm, Motivational Skills, Oral Expression, Learning Styles, Technology Strategies, Grammar, Language Learning, English Language, Vocabulary, Design Elements And Principles, Self-Awareness, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • IBM

      Generative AI for Data Engineers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, OpenAI, Snowflake Schema, Star Schema, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Large Language Modeling, Data Synthesis, Artificial Intelligence, Program Development, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    brand and product management
    introduction to strategic brand management
    1…141516…681

    In summary, here are 10 of our most popular brand management courses

    • Security in Google Cloud: Google Cloud
    • Strategic Sales Management: Fundação Instituto de Administração
    • Removing Barriers to Change: University of Pennsylvania
    • Generative AI SQL Database Specialist with ChatGPT: Vanderbilt University
    • Project Execution: Running the Project: Google
    • Management Fundamentals: University of Pennsylvania
    • IBM Data Architecture: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Play It Safe: Manage Security Risks: Google
    • Agentic AI and AI Agents for Leaders: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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