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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Top AI Program
    Top AI Program
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    387 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Alex Genadinik

    Create A Book For Your Personal Branding Without Writing

    Skills you'll gain: Business Planning, Product Planning, Content Creation, Intellectual Property, Digital Publishing, Writing and Editing, Subcontracting, Purchasing, Marketing Strategies, Branding

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Task Hierarchies

    Skills you'll gain: Scheduling, Project Schedules, Work Breakdown Structure, Project Management Software, Dependency Analysis, Performance Analysis, Data-Driven Decision-Making, Process Improvement, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Spark Instant Rapport

    Skills you'll gain: B2B Sales, Rapport Building, Sales, Sales Training, Business Relationship Management, Customer Insights, Customer Engagement, Sales Prospecting, Relationship Building, Customer Relationship Management (CRM) Software, Customer Relationship Management, Oral Expression, Customer Relationship Building, Data-Driven Decision-Making, Performance Metric, Performance Measurement, Active Listening

    Intermediate · Course · 1 - 4 Weeks

  • P

    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Data Analysis Software, Data Analysis, Statistical Analysis, Financial Analysis, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Enterprise Power BI: Deployment, Security, and Integration

    Skills you'll gain: Power BI, Microsoft Power Platform, DevOps, Microsoft Azure, Application Deployment, Enterprise Architecture, Real Time Data, Business Intelligence, Collaborative Software, Role-Based Access Control (RBAC), Scalability, Data Integration, Data Governance, Data Modeling, System Configuration, Collaboration, Analytics, Compliance Management, Data Sharing, Problem Solving

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Skills you'll gain: Microsoft Copilot, Account Management, Content Management, Microsoft 365, Process Optimization, Generative AI Agents, Process Development, Strategic Thinking, Project Coordination, Project Management, Microsoft Teams, Business Process, AI Enablement, Responsible AI, Stakeholder Management

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • E

    Edureka

    AutoML: Build ML Models without Code

    Skills you'll gain: Image Analysis, Model Deployment, Google Cloud Platform, Computer Vision, No-Code Development, Feature Engineering, Applied Machine Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Google Sheets, Machine Learning Software, Cloud Deployment, Model Evaluation, Predictive Modeling, Machine Learning, Data Science

    Intermediate · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Securities Trading, Market Trend, Market Dynamics, Performance Measurement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft AI Product Manager: Microsoft
  • Create A Book For Your Personal Branding Without Writing: Alex Genadinik
  • Optimize Task Hierarchies: Coursera
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
  • Spark Instant Rapport: Coursera
  • Problem Solving with Excel : PwC
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Enterprise Power BI: Deployment, Security, and Integration: Microsoft
  • Strategic PM using GenAI for Account Managers: Microsoft
  • Introduction to Big Data: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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