• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    IE Business School

    Globalización, Crecimiento Económico y Estabilidad

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, International Relations, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    882 reviews

    Beginner · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Supply Chain Excellence

    Skills you'll gain: Supply Chain Management, Supply Chain Systems, Cash Flows, Business Metrics, Logistics Management, Inventory Management System, Working Capital, Project Implementation, Financial Analysis, Financial Statements, Emerging Technologies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Security Awareness, Wireless Networks, Information Privacy, General Networking, Data Security, Emerging Technologies, Cyber Security Assessment, Vulnerability Assessments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Compensation and Benefits Analyst

    Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Job Evaluation, Benefits Administration, Data Collection, Compensation and Benefits, Data Visualization, Job Analysis, Data-Driven Decision-Making, Project Management, Data Analysis, Microsoft Excel, Google Sheets, Human Resource Policies, Labor Compliance, Regulatory Compliance, Payroll, Human Resources, Program Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    112 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • V

    Vanderbilt University

    Generative AI Deep Research: Strategic AI Edge for Leaders

    Skills you'll gain: AI Enablement, Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Business Research, Talent Sourcing, Data-Driven Decision-Making, Leadership, Business Consulting, Market Intelligence, Cross-Functional Collaboration, Technical Consulting, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    A life with ADHD

    Skills you'll gain: Family Support, School Psychology, Behavioral Management, Occupational Therapy, Organizational Skills, Mental Health Diseases and Disorders, Psychiatric Assessments, Mental Health Therapies, Pharmacology, Clinical Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    Infosec

    Cybersecurity Leadership and Management

    Skills you'll gain: Cyber Governance, Security Management, Incident Management, Cyber Security Strategy, Business Continuity, Disaster Recovery, IT Management, Cybersecurity, Information Systems Security, Governance, Cyber Risk, Cyber Security Policies, Security Controls, Asset Management, Security Requirements Analysis, Information Assurance, Key Performance Indicators (KPIs), Leadership and Management, Leadership, Technical Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Legal Aspects of Entrepreneurship

    Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Business Risk Management, Entrepreneurship, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Business, Labor Law, Business Management, New Business Development, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    268 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Desenvolvimento Ágil com Padrões de Projeto

    Skills you'll gain: Object Oriented Programming (OOP), Software Design Patterns, Object Oriented Design, Java, Software Design, Application Design, Test Driven Development (TDD)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universiteit Leiden

    Risk in Modern Society

    Skills you'll gain: Risk Management, Business Risk Management, Operational Risk, Risk Analysis, Safety and Security, Environmental Issue, Cyber Security Strategy, Decision Making, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    227 reviews

    Beginner · Course · 1 - 3 Months

1…147148149…431

In summary, here are 10 of our most popular marketing strategy courses

  • Globalización, Crecimiento Económico y Estabilidad: IE Business School
  • Supply Chain Excellence: Rutgers the State University of New Jersey
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Becoming a Sports Agent: Case Western Reserve University
  • ADP Entry-Level Compensation and Benefits Analyst: Automatic Data Processing, Inc. (ADP)
  • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University
  • A life with ADHD: University of Geneva
  • Design a pitch deck with Canva: Coursera
  • Cybersecurity Leadership and Management: Infosec
  • Legal Aspects of Entrepreneurship: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok