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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Lead Generation, Resource Allocation, Microsoft 365, Scheduling, Customer Relationship Management, Sales Management, Sales Operations, Microsoft Teams, Customer Data Management, Order Management, Customer Service, Data Analysis Expressions (DAX), Marketing, Marketing Automation, Email Marketing, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Global Marketing, Stakeholder Analysis, International Finance, Growth Strategies, Strategic Decision-Making, Market Dynamics, Product Lifecycle Management, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    277 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Ethics in the Age of AI

    Skills you'll gain: Data Ethics, Responsible AI, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Data Preprocessing, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills, AI Enablement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    925 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Mathematics for Engineering

    Skills you'll gain: Data Analysis, Computational Logic, Engineering Calculations, Trigonometry, Linear Algebra, Engineering Analysis, Logical Reasoning, Deductive Reasoning, Probability & Statistics, Statistical Analysis, Calculus, Analytical Skills, Bayesian Statistics, Differential Equations, Programming Principles, Statistical Inference, Theoretical Computer Science, Numerical Analysis, Descriptive Analytics, Applied Mathematics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    194 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The State University of New York

    Practical Time Series Analysis

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Model Evaluation, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Collection, Advertising, Behavioral Economics, Data Analysis Software, Biomedical Technology, Marketing Communications, Experimentation, Neurology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    457 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    926 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    Business Statistics and Analysis Capstone

    Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Microsoft Dynamics 365: Microsoft
  • Advanced Business Strategy: University of Virginia
  • Get Started with Canva: Coursera
  • Ethics in the Age of AI: LearnQuest
  • Mathematics for Engineering: Birla Institute of Technology & Science, Pilani
  • Practical Time Series Analysis: The State University of New York
  • Neuromarketing: Johns Hopkins University
  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • Data for Business Analysts Using Microsoft Excel: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Social Media Marketing (9)
Brand Management (7)

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