Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Peking University
Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, TikTok, Scheduling, Social Media, Billing, Systems Integration, Facebook, Dashboard, Instagram, Business Software, Pinterest, Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
Intermediate · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Customer Relationship Management, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Business Software, Sales Strategy, Sales Pipelines, LinkedIn, Productivity Software, Social Media, Video Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Social Impact, Demography, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Business Strategies, Strategic Leadership, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, Socioeconomics, Governance, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Post-Production, Storytelling, Media Production, Editing, Organizational Skills, Writing, Technology Solutions
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Advertising, Digital Advertising, Social Media Campaigns, Marketing, Social Media Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Cinematography, Adobe After Effects, Videography, Video Editing, Post-Production, Video Production, TikTok, Color Matching, Storytelling, Data Storage, Motion Graphics, Animations, Storyboarding, Timelines, Image Quality, Ideation, Content Creation, Multimedia, File Management, Color Theory
Beginner · Specialization · 3 - 6 Months