• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Ser más creativos

    Skills you'll gain: Creativity, Creative Thinking, Brainstorming, Design Thinking, Creative Problem-Solving, Curiosity, Innovation, Cognitive flexibility, Problem Solving, Dealing With Ambiguity, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    694 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    520 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Building Data Lakes on AWS

    Skills you'll gain: Data Lakes, Data Visualization, Data Architecture, Amazon Web Services, Data Engineering, Data Infrastructure, Data Warehousing, Data Processing, Amazon S3, Query Languages, AWS Identity and Access Management (IAM), Data Management, Data Transformation, Data Governance, Data Import/Export, Data Storage, Data Science, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    308 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Beginner · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    820 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    485 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    460 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    Data Literacy: Exploring and Visualizing Data

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data-Driven Decision-Making, Data Presentation, SAS (Software), Data Storytelling, Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Preprocessing, Analysis, Analytics, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Analytical Skills, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of London

    Probability and Statistics: To p or not to p?

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Visualization, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Sampling (Statistics), Risk Modeling, Statistical Inference, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    740 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    833 reviews

    Beginner · Specialization · 3 - 6 Months

1…163164165…466

In summary, here are 10 of our most popular marketing analytics courses

  • Ser más creativos: Universidad Nacional Autónoma de México
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Harnessing AI for Business Impact: Coursera
  • Building Data Lakes on AWS: Amazon Web Services
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad
  • Research Methodologies: Queen Mary University of London
  • Data-Driven Decision Making (DDDM): University at Buffalo
  • Intercultural Management: ESCP Business School
  • Data Literacy: Exploring and Visualizing Data: SAS
  • Probability and Statistics: To p or not to p?: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok