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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Washington

    Speaking to persuade: Motivating audiences with solid arguments and moving language

    Skills you'll gain: Persuasive Communication, Public Speaking, Verbal Communication Skills, Storytelling, Driving engagement, Communication Strategies, Action Oriented, Constructive Feedback, Non-Verbal Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    349 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Case Western Reserve University

    Women in Leadership: Inspiring Positive Change

    Skills you'll gain: Negotiation, Leadership Development, Professional Development, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Personal Development, Empowerment, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    572 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of New Mexico

    Entrepreneurial Strategic Management

    Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    327 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Strategic Communication, Journalism, Media Strategy, Branding, Brand Management, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Auditing II: The Practice of Auditing

    Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Financial Controls, Fraud detection, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    301 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Data and Business Process Modeling with Microsoft Visio

    Skills you'll gain: Process Flow Diagrams, Business Process Modeling, Data Modeling, Microsoft Visio, Diagram Design, Business Process, Business Analysis, Data Flow Diagrams (DFDs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gen AI Agents: Transform Your Organization

    Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Tool Calling, Customer experience improvement, Organizational Strategy, Innovation, Solution Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    330 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Employee Engagement, Human Resources, Generative AI, Data Ethics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Data-Driven Decision-Making, Workforce Development, Workforce Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Berklee

    Creativity And Entrepreneurship

    Skills you'll gain: Entrepreneurship, Creativity, Team Building, Creative Thinking, Presentations, Innovation, Self-Starter, Brand Strategy, Open Mindset, Collaboration, Product Development, Visionary, Curiosity, Professional Networking, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    381 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Speaking to persuade: Motivating audiences with solid arguments and moving language: University of Washington
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
  • Entrepreneurial Strategic Management: University of New Mexico
  • Working with the Media: University of Colorado Boulder
  • Auditing II: The Practice of Auditing: University of Illinois Urbana-Champaign
  • Data and Business Process Modeling with Microsoft Visio: Microsoft
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Gen AI Agents: Transform Your Organization: Google Cloud
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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