Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Washington
Skills you'll gain: Persuasive Communication, Public Speaking, Verbal Communication Skills, Storytelling, Driving engagement, Communication Strategies, Action Oriented, Constructive Feedback, Non-Verbal Communication
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Negotiation, Leadership Development, Professional Development, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Personal Development, Empowerment, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness
Mixed · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Strategic Communication, Journalism, Media Strategy, Branding, Brand Management, Storytelling
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Financial Controls, Fraud detection, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Process Flow Diagrams, Business Process Modeling, Data Modeling, Microsoft Visio, Diagram Design, Business Process, Business Analysis, Data Flow Diagrams (DFDs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Tool Calling, Customer experience improvement, Organizational Strategy, Innovation, Solution Design
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Responsible AI, HR Tech, Employee Engagement, Human Resources, Generative AI, Data Ethics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Data-Driven Decision-Making, Workforce Development, Workforce Planning
Beginner · Course · 1 - 4 Weeks

Berklee
Skills you'll gain: Entrepreneurship, Creativity, Team Building, Creative Thinking, Presentations, Innovation, Self-Starter, Brand Strategy, Open Mindset, Collaboration, Product Development, Visionary, Curiosity, Professional Networking, Problem Solving
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks