• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Habilidades de negociación y comunicación efectiva

      Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Empathy, Decision Making, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      317 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The Hong Kong University of Science and Technology

      China’s Economic Transformation Part 1: Economic Reform and Growth in China

      Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Making Money as a Freelancer

      Skills you'll gain: Budget Management, Financial Analysis, Financial Forecasting, Small Business Accounting, Accounting, Price Negotiation, Business Planning, Budgeting, Financial Planning, Financial Management, Forecasting, Expense Management, Revenue Management, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Politecnico di Milano

      Fundamentals of Organization

      Skills you'll gain: Business Process Management, Organizational Structure, Decision Making, Game Theory, Operational Efficiency, Organizational Effectiveness, Business Management, Problem Solving, Business, Complex Problem Solving, Business Strategy, Coordination

      4.7
      Rating, 4.7 out of 5 stars
      ·
      192 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Diversity and Inclusion for HR Professionals

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness, Cultural Diversity, Human Resources, Human Resource Strategy, Employee Engagement, Ideation, Decision Making, Recruitment, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      234 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Descubre diferentes formatos de anuncios en Facebook

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

      Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, Policty Analysis, Research, and Development, World History, Risk Management Framework

      4.7
      Rating, 4.7 out of 5 stars
      ·
      382 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Diseño instruccional para el aprendizaje activo

      Skills you'll gain: Education Software and Technology, Instructional Strategies, Instructional Design, Emerging Technologies, Learning Management Systems, Innovation, Curriculum Development, Digital Transformation, Digital Media Strategy, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      879 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of New Mexico

      Entrepreneurial Strategic Management

      Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      324 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Princípios básicos da publicidade em mídias sociais

      Skills you'll gain: Paid media, Instagram, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Social Media, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Content, Social Media Campaigns, Facebook, Digital Advertising, Information Privacy, Content Creation, Marketing, Copywriting, Writing, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Infosec

      Cybersecurity Leadership and Management

      Skills you'll gain: Cyber Governance, Security Management, Incident Management, Cyber Security Strategy, Business Continuity, Disaster Recovery, IT Management, Information Systems Security, Cybersecurity, Governance, Cyber Risk, Cyber Security Policies, Security Controls, Asset Management, Security Requirements Analysis, Information Assurance, Security Strategy, Key Performance Indicators (KPIs), Leadership and Management, Leadership

      4.5
      Rating, 4.5 out of 5 stars
      ·
      132 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…168169170…330

    In summary, here are 10 of our most popular marketing strategy courses

    • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
    • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
    • Making Money as a Freelancer: California Institute of the Arts
    • Fundamentals of Organization: Politecnico di Milano
    • Diversity and Inclusion for HR Professionals: University of California, Irvine
    • Descubre diferentes formatos de anuncios en Facebook: Coursera Project Network
    • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
    • Diseño instruccional para el aprendizaje activo : Tecnológico de Monterrey
    • Entrepreneurial Strategic Management: University of New Mexico
    • Princípios básicos da publicidade em mídias sociais: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok