• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      241 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Facebook Shop in Commerce Manager

      Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

      3.8
      Rating, 3.8 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Essential Skills for First-Time Managers

      Skills you'll gain: Negotiation, Conflict Management, Teamwork, Workplace inclusivity, Diversity and Inclusion, Stress Management, Emotional Intelligence, Collaboration, Team Management, Team Leadership, Influencing, Social Skills, Persuasive Communication, Productivity, Communication, Ethical Standards And Conduct, Workplace Bullying Intervention, Compliance Management, Strategic Prioritization, Dealing With Ambiguity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      158 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Agile Organization

      Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Organizational Development, Agile Project Management, Agile Methodology, Leadership Studies, Business Transformation, Scalability, Agile Product Development, Leadership and Management, Organizational Strategy, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      429 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Build social awareness content for Instagram with Canva

      Skills you'll gain: Canva (Software), Instagram, Social Media Content, Content Creation, Graphic and Visual Design Software, Graphic Design, Social Media Marketing, Video Production, Social Justice

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      AI Product & Process Excellence

      Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, Process Analysis, ChatGPT, Product Management, Generative AI, Sustainable Development, Generative AI Agents, Data Ethics, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Negotiation, Mediation, and Conflict Resolution - Capstone Project

      Skills you'll gain: Mediation, Negotiation, Conflict Management, Cultural Diversity, Case Studies, Communication Strategies, Analysis, Value Propositions, Consultative Approaches, Peer Review, Process Design, Interpersonal Communications, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      263 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Managerial Economics: Buyer and Seller Behavior

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo crear historias para Instagram y Facebook usando Canva

      Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Content Creation, Social Media Marketing, Graphic and Visual Design Software, Design, Graphic Design, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Market Research and Analysis for Tech Industries

      Skills you'll gain: Consumer Behaviour, Market Research, Marketing Analytics, Marketing Psychology, Strategic Marketing, Marketing, Market Analysis, Data-Driven Decision-Making, Behavioral Economics, Customer Insights, Business-To-Consumer, Technology Strategies, B2B Sales, Product Lifecycle Management, Digital Marketing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity and the X-Factor

      Skills you'll gain: Cyber Threat Intelligence, Threat Detection, Human Factors (Security), Security Awareness, Cybersecurity, Computer Security Awareness Training, Cyber Risk, Cyber Attacks, Security Strategy, Employee Training, Insurance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Case-Based Frameworks for Mastering Management Consulting

      Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…175176177…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Gestión de Proyectos: Tecnológico de Monterrey
    • Create a Facebook Shop in Commerce Manager: Coursera Project Network
    • Essential Skills for First-Time Managers: LearnKartS
    • Agile Organization: University of Colorado System
    • Build social awareness content for Instagram with Canva: Coursera Project Network
    • AI Product & Process Excellence: Starweaver
    • Negotiation, Mediation, and Conflict Resolution - Capstone Project: ESSEC Business School
    • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
    • Cómo crear historias para Instagram y Facebook usando Canva: Coursera Project Network
    • Market Research and Analysis for Tech Industries: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok