Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Cognitive flexibility, Hospice, Infant Care, Emotional Intelligence, Mental Health, Prenatal Care, Critical Thinking
Build toward a degree
Beginner · Course · 3 - 6 Months

Skills you'll gain: Personal Development, Human Development, Self-Awareness, Growth Mindedness, Lifelong Learning, Psychology, Emotional Intelligence, Social Sciences, Cultural Diversity, Sociology, Goal Setting, Physiology
Mixed · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Non-Verbal Communication, Drive Engagement, Target Audience, Communication, Persuasive Communication, Strategic Communication, User Feedback, Customer Engagement, Assertiveness, Microsoft PowerPoint, Time Management, Adaptability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning
Advanced · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, AI Enablement, AI Product Strategy, Data Governance, Big Data, Applied Machine Learning, Business Strategies, Generative Adversarial Networks (GANs), Human Resources, Credit Risk, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Applicant Tracking Systems, Social Media, Editing, Job Analysis
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: UI Components, Systems Design, Software Design, User Interface and User Experience (UI/UX) Design, Design, Design Software, Scalability, Design and Product, Agile Methodology, Usability Testing, Prototyping, Design Research, Key Performance Indicators (KPIs), UI/UX Research, Product Testing, System Programming, Team Motivation, Prompt Patterns
Intermediate · Course · 1 - 3 Months