• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Use Genially to Create Mind Maps

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Information Architecture, Collaborative Software, Animations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating an Interactive Syllabus using Microsoft Word

    Skills you'll gain: Microsoft Office, Educational Materials, Web Content Accessibility Guidelines, Technical Documentation, Information Architecture, Organizational Skills

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Quick Surveys

    Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    882 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Ethical Hacking and CompTIA PenTest+ V3 (PT0-003) Exam Prep

    Skills you'll gain: Penetration Testing, Metasploit, Exploitation techniques, Cloud Security, Vulnerability Scanning, Cyber Security Assessment, Network Security, Application Security, Vulnerability Assessments, Cybersecurity, Mobile Security, Human Factors (Security), Network Analysis, Scripting, Virtual Machines, Linux, Technical Communication

    Advanced · Course · 3 - 6 Months

  • U

    University of Pennsylvania

    The Business of Health Care

    Skills you'll gain: People Management, Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Social Determinants Of Health, Managed Care, Operations Management, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Health Systems, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Decision Making, Health Care Procedure and Regulation, Insurance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California San Diego

    Teaching Impacts of Technology: Relationships

    Skills you'll gain: Student Engagement, Algorithms, Diversity Awareness, K-12 pedagogy, Facebook, Instructional Strategies, Programming Principles, Data Storage, Software Engineering, Geographic Information Systems, Image Analysis, Lesson Planning, Computer Science, Theoretical Computer Science, Social Impact

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Análisis del contexto para fundamentar diseño de instrucción

    Skills you'll gain: Digital pedagogy, Education Software and Technology, User Centered Design, Requirements Analysis, digital literacy, Virtual Environment

    2
    Rating, 2 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Learn English: Advanced Academic Speaking and Listening

    Skills you'll gain: Verbal Communication Skills, Presentations, Public Speaking, Discussion Facilitation, Oral Comprehension, Critical Thinking, Non-Verbal Communication, English Language, Active Listening, Peer Review, Communication, Social Skills, Constructive Feedback, Interpersonal Communications, Persuasive Communication, Driving engagement, Student Engagement, Collaboration, Planning, Analytical Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Apply Google Ads for Campaign Setup and Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Digital Advertising, Performance Analysis, Search Engine Marketing, Keyword Research, Marketing Planning, Account Management, Copywriting, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilizing Engaging Assessment with Boom Learning

    Skills you'll gain: Education Software and Technology, Digital pedagogy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…186187188…506

In summary, here are 10 of our most popular social media marketing courses

  • Use Genially to Create Mind Maps: Coursera
  • Creating an Interactive Syllabus using Microsoft Word: Coursera
  • Pricing Strategy: IE Business School
  • Create Quick Surveys: Coursera
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Ethical Hacking and CompTIA PenTest+ V3 (PT0-003) Exam Prep: Packt
  • The Business of Health Care: University of Pennsylvania
  • Teaching Impacts of Technology: Relationships: University of California San Diego
  • Análisis del contexto para fundamentar diseño de instrucción: Universidad de los Andes
  • Learn English: Advanced Academic Speaking and Listening: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok