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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      U

      Università Bocconi

      International Leadership and Organizational Behavior

      Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cross-Functional Team Leadership, Communication, Leadership, Relationship Building, Ethical Standards And Conduct, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      325 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • H

      HRCI

      Compliance and Risk Management

      Skills you'll gain: Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management, Human Resources, Compliance Management, Regulatory Compliance, Operational Risk, Safety Training, Human Resource Strategy, Legal Risk, Labor Law, Human Resource Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      267 reviews

      Beginner · Course · 1 - 3 Months

    • L

      LearnKartS

      PMI-PMP® Certification Training Course

      Skills you'll gain: Cost Management, Scope Management, Agile Project Management, Agile Methodology, Stakeholder Engagement, Project Management, Project Schedules, Agile Software Development, Cost Estimation, Kanban Principles, Project Risk Management, Lean Methodologies, Conflict Management, Project Management Institute (PMI) Methodology, Project Management Office (PMO), Project Coordination, Stakeholder Management, Project Estimation, Project Planning, Project Management Life Cycle

      4.5
      Rating, 4.5 out of 5 stars
      ·
      250 reviews

      Intermediate · Specialization · 1 - 3 Months

    • I

      IBM

      Cloud Application Development Foundations

      Skills you'll gain: Node.JS, Cloud Computing Architecture, Server Side, Cloud-Native Computing, React Redux, Cloud Services, NoSQL, MongoDB, React.js, Web Design and Development, Agile Methodology, Front-End Web Development, JavaScript Frameworks, Cloud Security, Hypertext Markup Language (HTML), HTML and CSS, Cloud Infrastructure, Restful API, Web Development, Back-End Web Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Back-End Developer

      Skills you'll gain: Django (Web Framework), Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), Back-End Web Development, GitHub, Web Design and Development, Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, Database Design, SQL, Unit Testing, Algorithms, Web Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • P

      Politecnico di Milano

      Fundamentals of financial and management accounting

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Accounting, Financial Reporting, Management Accounting, Financial Accounting, Financial Analysis, Balance Sheet, Capital Budgeting, Standard Accounting Practices, Cost Accounting, Income Statement, Bookkeeping, Cost Management, Cash Flows, Capital Expenditure, Depreciation, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      737 reviews

      Beginner · Course · 1 - 3 Months

    • W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      408 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Culture, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Product Lifecycle Management, Business Strategies, Industrial Design, Innovation, Stakeholder Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

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    1…192021…684

    In summary, here are 10 of our most popular brand management courses

    • International Leadership and Organizational Behavior: Università Bocconi
    • Product Management Essentials: University of Maryland, College Park
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Compliance and Risk Management: HRCI
    • PMI-PMP® Certification Training Course: LearnKartS
    • Cloud Application Development Foundations: IBM
    • Meta Back-End Developer: Meta
    • Fundamentals of financial and management accounting: Politecnico di Milano
    • Sales Operations/Management: West Virginia University
    • Sports and Society: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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